Our core marketing communications services
include:
Marketing
Communications Analysis
Our first step with every client is to gain an understanding
of their existing marketing communications structure, processes
and challenges. We conduct a thorough marketing communications
analysis of your company, then develop a comprehensive
communications strategy. This process provides the roadmap
for developing and implementing an effective strategy:
- Understand your markets, position, influences and challenges
- Assess your business needs and determine your objectives,
competitive pressures and barriers to success
- Evaluate processes and available resources
- Recommend appropriate tactics
- Create a timeline and budgets
- Establish short-term and long-term goals tied to your
business objectives and aligned with your corporate values.
Integrated
Marketing Communications Programs
DeanHouston applies a comprehensive strategic planning
process that provides for the collaborative platform, direction,
and development of the tactical components required to
build an effective communications program and, ultimately,
a strong brand.
Strategic
Brand Development
DeanHouston’s integrated marketing communications approach
and brand development processes ensure that every program
is built upon a strategic foundation designed to communicate
effectively across a broad range of media to foster awareness,
value and strength of the brand.
Corporate Identity
Programs
DeanHouston has decades of experience in naming companies,
products and services, as well as in developing the logos,
symbols and marks that help establish and/or reinforce
the essence of the overall brand.
Public Relations
Effective public relations helps tell your story to customers,
prospects, industry leaders and other key audiences.
DeanHouston helps make public relations an effective
part of your communications efforts. We help clients
gain exposure, establish leadership positions, and disseminate
vital news through press releases, media relationships,
articles, press conferences, press kits, media events
and expert columns.
New Product Launches
DeanHouston has extensive experience in helping clients
bring new products to market. Through
a collaborative planning process that establishes strategic
initiatives and corporate and product brand objectives,
DeanHouston constructs effective communications platforms
that help establish brand/product foundations, attributes,
and messages.
Trade Show Marketing
and Management
We help our clients throughout every aspect of their trade
show marketing and management efforts — before, during
and after the event:
- Exhibit Design & Production
We help you set the proper tone, image and message through
your trade show booth design and displays.
We design, build and even manage the set-up and tear-down
of your exhibits. We can even manage your portable
shows along with your larger custom shows.
- Pre-Show Communications
We can help you target key prospects or customers and
deliver essential pre-show awareness-building about
new products, services and events.
- Sales Collateral
We develop show materials that help provide critical
product and services information for show attendees.
- Events
From hospitality suite, large events and speaking engagements,
or industry expert conferences, DeanHouston can handle
all aspects of these types of activities.
- Press Conferences
DeanHouston can coordinate special press conferences
and materials for introducing new products and services
to your target audiences.
Advertising Campaigns
DeanHouston can help you develop long range advertising
programs designed to promote brand continuity and effective
communications about your company, products and services:
- Media Planning/Placement
Annual media strategies, media buying and auditing
- Concept Development
Determine the creative message, concepts and visual strategies
to deliver compelling and appealing advertising to
your targets.
- Design
- Copy Writing
- Proofreading
- Print Production
Collateral Material
Design
DeanHouston specializes in creating print media communications
campaigns and programs that reinforce a client’s
broad marketing and brand initiatives. This includes print
ads, brochures, catalogs, sales support tools as well as
media buying services.
Web Site Development
DeanHouston’s web services encompass strategic planning,
user-focused architecture, interface design, front-end Web
site development and enhancements after site launch.
Multimedia/Product
Animation/Video
DeanHouston’s interactive team creates animation and interactive motion
graphics using leading-edge solutions in all areas of electronic multimedia,
including informative product animations
for web or CD applications. Through a combination of in-house professionals,
qualified outside resources and client collaboration, we also have the experience
to concept, design, program and maintain corporate websites. Our experience also
includes corporate profile and product videos.
One-to-One Marketing
Tools
The DeanHouston Brochure Builder is a template-based, password protected design
aid that gives companies the speed, flexibility and cost-efficient method of
customizing brochures for niche markets. It is designed principally
for executives whose frenetic travel
schedule precludes them from offering timely input into a brochure project. It
also results in printing efficiencies by producing only enough brochures to satisfy
the requirements of a specific sales opportunity.
Direct Marketing/Direct
Mail
DeanHouston can develop well-conceived, cost-effective direct marketing tools
to help you reach key targets with compelling visual clarity and on-target messages.
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