Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Branding, Digital Marketing, Strategic Marketing

Growth Hacking: buzzword or strategy?

You may be thinking, “Silly millennial, stop using buzz words. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you […]

PRESS RELEASE: ‘Eternally Confident, Totally Fearless’ Cincinnati Marketing Agency DeanHouston Celebrates 30 Years In Business This Summer

CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year. This milestone marks multiple decades of delivering strategically-based, creative marketing solutions and exceptional results to prominent clients in the industrial and technical services sectors.

The Best Tips & Tricks To Increase Your Trade Show ROI

It’s an indisputable fact that millions of business deals are finalized on a trade show floor each year. For this reason, trade show events remain a key aspect of any strategic marketing plan. But once your company commits to attending a trade show, how do you maximize the event in order to receive some serious ROI?

PRESS RELEASE: Integrated B2B Marketing Communications Firm DeanHouston Relocates California Office to City of Rancho Cucamonga

CINCINNATI, OH – April 3, 2018 – DeanHouston, Inc., a leading business-to-business integrated marketing communications firm, is proud to announce that to accommodate the growth of its California operations, it is moving its Ontario, CA, office to a larger facility located in the nearby city of Rancho Cucamonga. The new office is situated near the foothills of the San Gabriel Mountains, about 40 miles east of downtown Los Angeles, and a short distance from the Ontario International Airport. DeanHouston West, to which this office is commonly referred, began operations at the beginning of 2012.

Technical Communications

Seeing Is Believing: The Value Of Visuals In Tech Writing

Think a picture isn’t really worth (at least) a thousand words? Then you haven’t had the pleasure of setting up an Apple iMac computer. When designing the machine, the company’s engineers found a way to make its setup so simple and user-friendly that only a few minor visual aids are required to get the computer up and running. This not only eases strain and eliminates potential headaches for the user, it solves the language barriers that could plague a company that sells its products around the globe.

Content Article Image

Content Marketing, Strategic Marketing

Pillar Pages and Topic Clusters: The Content Strategy Equivalent of Binge Watching

By now, most people are familiar with the phenomenon known as “binge watching.” For those who aren’t, binge watching refers to consuming digital video content in mass quantities via the Internet or various streaming services.

Social Media, Strategic Marketing

‘Cincinnati Business Courier’ Taps DH+ for Super Bowl Ad Analysis

Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.

Content Marketing, Digital Marketing, Visual Marketing

3 Examples of How Virtual Reality Can Supercharge Your Sales Funnel (Part Two of Two)

When executed thoughtfully, virtual reality (VR) campaigns and trade shows are a match uniquely suited for B2B marketing in the digital age. Trade shows are a great showcase for new technologies. VR is one such technology that provides an especially powerful visual medium experience that resonates with users long after they have taken off the headset. Looking for a way to connect with millennials and Generation Z? VR might be the ticket. Together, VR and trade shows are a sum greater than their parts.

Content Marketing, Digital Marketing, Visual Marketing

3 Recommendations to Receive Real ROI with Virtual Reality in B2B (Part One of Two)

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually guarantees a strong ROI for your VR initiative.

Technical Writing Principles Banner

Technical Communications

Take Note: The 5 Principles of Technical Communications

At the heart of manufacturing, technical documentation is the foundation for every step, every stage and every process. What is technical documentation? In its most basic definition, it is tech-related content and form. In reality, it’s a little more complicated than that.

Knowing Your Audience

Technical Communications

Knowing Your Audience: Which Document is the Right Document

First, let’s confront the most fundamental questions that must be considered before the process of technical-documentation creation can begin. Is this document effective? Does it communicate the information clearly and concisely?

Revisiting a Brand

Branding

There’s Value In Revisiting A Brand’s Value Proposition

The Cincinnati-based company is a global leader in developing fluid-handling, management, monitoring and control solutions that propagate the safe and efficient handling of petroleum- and chemical-based fluids from the refinery and production plant to commercial and retail points of consumption.

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