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Our Philosophy

DeanHouston is different than most marketing communications firms. We readily admit that.  Philosophically, we think a little differently than most. 

We’re 100-percent about helping customers uncover the differentiating attributes of their product and/or service offerings and then showcasing those attributes in creatively intelligent ways to drive sales and build their businesses.  That is our laser-focused, customer-service mission.

Our original core customers have been with us for most of the past two decades (some longer) – a compelling statement in an industry as competitive as ours and where customers tend to move – for a variety of reasons – from one firm to the next.  Our record of customer retention, we believe, is a powerful testament of our work product, our commitment to customer satisfaction and our ability to consistently deliver results-oriented solutions.

We’re also different in the way we define the term “award.”  Our definition begins and ends with the number of consecutive years we’ve retained the trust, confidence and support of our customers.  Customer retention, which to us means customer satisfaction, is the award to which we are always striving.  Along our office walls, you won’t see many traditional creative awards. What you will see are awards that are customer-focused or perhaps that have helped customers move their sales to higher levels. 

From time to time, we’re asked what our secret is to customer loyalty; that is, how have we been able to retain customers for as long as we have?  The secret is really no secret at all, but instead is rooted in these simple, common-sense principles.  

Our Principles

  • Develop long-term partnerships based on mutually aligned values
  • Develop and deliver results-oriented marketing solutions at a fair and reasonable cost
  • Bring passion and energy to every project and make each client feel as if their business is our only business (not just during the initial pitch)
  • Provide consistent, rapid-fire responsiveness at a level the client will not be able to get from any other marketing communications firm
  • Respect every client, understanding that they are coming to us to help them solve marketing and communications challenges and/or to help them capitalize on business opportunities
  • Never take clients for granted and consider it a privilege to serve them
  • Conduct business affairs, at all times, with the utmost honesty and integrity

 

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659 Van Meter Street, Suite 510 | Cincinnati, Ohio 45202 | Phone: 513-421-6622 | Fax: 513-562-3522