Integrated
Marketing
Communications
New Product
Launches
Attack-A-Market™
Programs
Strategic Brand
Identity
Web, Video & Interactive Media
Print
Communications
Advertising
Campaigns
Publicity
Media Planning
Exhibit
Logistics &
Tradeshow Management
Market
Segment Posters
International Communications
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Services
ATTACK-A-MARKET™ PROGRAMS
DeanHouston has pioneered a highly effective vertical marketing process
which we have branded, Attack-A-Market™. These unique programs focus
a
customer’s marketing efforts on targeted,
high-potential market(s),
segment(s) and/or niche(s). Our programs are designed to penetrate
high-value market segments and develop an expert knowledge base (i.e.,
within your own sales force, channel partner sales force, and your own
marketing team).
The program also defines, identifies and targets key buying influences;
targets the communications effort; creates awareness and preference for our
clients’ products, systems and solutions; and provides measurement of
this
activity. These integrated programs deliver market-focused advertising,
publicity and tradeshow presence, and are highly effective in directing the
sales effort, driving market behavior and getting results.
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