Integrated
Marketing
Communications
New Product
Launches
Attack-A-Market™
Programs
Strategic Brand
Identity
Web & Interactive Media
Print
Communications
Advertising
Campaigns
Publicity
Media Planning
Exhibit
Logistics &
Tradeshow Management
Market
Segment Posters
International Communications
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services
INTEGRATED MARKETING COMMUNICATIONS
DeanHouston applies a comprehensive strategic planning process that provides for the collaborative platform, direction and development of the tactical components required to build an effective communications program and, ultimately, a strong brand. DeanHouston programs are generally designed for a 36-60 month duration period.
We operate in the disciplines of integrated business-to-business
marketing communications, advertising, publicity, trade show logistics
and management, interactive/multimedia, and media planning/buying. Our
services and support programs are customized to meet the unique
marketing and communications challenges of each business-to-business
client.
Utilizing this proven, six-step marketing communications model,
we begin with an analysis of the client’s marketing challenges,
current processes and available resources, and ultimately customize
a plan to achieve the desired results:

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