Services

MEDIA pLANNING

At DeanHouston, our approach to a client’s advertising plan is to develop it based on strategic initiatives and long-term goals. Once the goals are set, we develop an integrated advertising plan that coordinates with key trade shows, industry events and industry-specific buying patterns. An easy-to-read map of editorial calendars and key tradeshows is created to provide a collaborative process with our clients. Throughout the year we also handle the media management with each publication’s sales representatives. This not only allows us to provide the best price for ads, but maximizes the opportunities for editorial coverage throughout the year. Advertising results are also included in the Media Tracking service that we offer (see Publicity section for more information on Media Tracking).

Due to the scale and scope of our business and our client’s markets, we deal with more than 600 trade publications, and that list is growing continually. We can quickly identify the key publications in growing and emerging markets and help you maximize your exposure within those markets.


Advertising Placement		Annual Planning		Electronic Programs		Media Tracking

659 Van Meter Street, Suite 510 | Cincinnati, Ohio 45202 | Phone: 513-421-6622 | Fax: 513-562-3522