November 6, 2023
From St. Louis to Indianapolis to Cincinnati, Ian Murray knows a thing or three about Midwest living (though how he became a Boston sports fan is another story.) But the depth of knowledge and interests he possesses goes far beyond the places he’s lived. As a member of the DeanHouston Demand Generation team, he knows…
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October 26, 2023
Reflecting on 35 Years of Success and His Quest to Build a Business of Enduring Value for Future Generations On July 5, 2023, DeanHouston (DH+) celebrated its 35th anniversary. An incredible achievement made even more notable by the fact that in this 35th year of business, the company was recognized by the Cincinnati Business Courier…
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October 14, 2023
There’s no question about it. Artificial intelligence (AI) is the future. How could it not be? AI combines time-saving efficiency with the power of possibilities. With AI, you can process large amounts of data, automate tasks, analyze complex trends and gain life-saving insights — and all of it within a matter of seconds. While advanced…
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September 25, 2023
Back in March 2022, Google shook the marketing world with the news that Universal Analytics (UA) would be phased out and replaced by Google Analytics 4 (GA4). That’s when the DeanHouston team quickly went to work. We ensured our clients had a full year of historical reporting data by front-loading setup efforts and fine-tuning GA4…
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September 3, 2023
It is with genuine enthusiasm, respect, and deep admiration that DeanHouston announces the retirement of Mary Ann Rafferty. After 26 years of loyalty and commitment to The DeanHouston Way, she has decided to embark on a new chapter in her life. Her new journey will begin in December 2023. Except for our founder Dale Dean,…
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August 6, 2023
No organization can be the best it can be by doing everything the same way all the time. If a business gets caught in the hamster wheel of complacency, they’ll only find themselves sitting still while everything passes them by. That’s why here at DeanHouston, we always encourage new and different perspectives and fresh ideas…
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July 9, 2023
Please join the entire DeanHouston team in offering sincerest thanks and best wishes to Doug Snyder, who will be retiring from DeanHouston on July 28, 2023. Doug joined DeanHouston in October 2008 as an account manager and design director. Through his dedication, professionalism, and excellence, he was able to take on additional responsibilities, moving into…
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June 22, 2023
Ready or not, the time has finally come for Google Analytics 4 (GA4) to replace Universal Analytics. As companies and their respective marketing teams come to terms with this new change, likely rushing to make the switch and asking themselves why they waited so long, our clients at DeanHouston have rest assured, knowing we’ve been…
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June 12, 2023
“Versatility” and “multitasking” are often used synonymously, though there is one major difference. One is the ability to do many things, and the other points to doing many things at once. Both, however, are innate for Cathy Sutton, and not just because she’s accomplished so much, lived in six states and spent time performing in…
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May 11, 2023
BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. Hold up, you only took your eyes off your phone for a few moments, HOW ON EARTH did you get that many notifications!? Between your group chats, your significant other sending you 20 TikToks on their lunch break, and all of your apps’ push notifications, it doesn’t…
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April 23, 2023
When Alex Robinson joined DeanHouston+ as a full-time graphic designer in the summer of 2021, he was looking for a collaborative environment where he could be part of the right team and stretch his creative muscles. Following several stints in different design roles after graduating from Bowling Green State University, Alex knew right away he’d…
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April 6, 2023
As B2B marketers, is it time we start paying attention to Gen Z? Well, with nearly 42% of Gen Zers now involved in B2B purchasing decisions, it would be crazy not to! Gen Z is quickly becoming the most influential demographic for B2B marketers to target. Often referred to as “digital natives,” they have grown…
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