Totally Ecstatic and Eternally Grateful: 30 Years of DeanHouston

DeanHouston is totally ecstatic and eternally grateful to be celebrating 30 years in business this year! And we could not have reached this incredible milestone without the support of our amazing clients and the determination of a very talented group of creative professionals. Thank you all for helping us continue to break new ground in the B2B marketing space while having a lot of fun along the way!

Who We Are

DeanHouston, Inc. is a full-service, business-to-business – eternally confident and totally fearless – marketing communications firm. We love to create strategically-based marketing solutions that drive exceptional results for prominent clients in the industrial and technical services sectors.

Since launching in the summer of 1988, DeanHouston has undergone a significant transformation. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members in the beginning – their small, technical products-focused boutique agency quickly developed into a full-scale organization that today employs nearly 80 talented marketing professionals at its home office in Cincinnati and satellite offices in Los Angeles, Chicago and Shanghai.

Origin Story

In 1988, Dale Dean, Greg Houston and Pam Houston took a bold step, launching DeanHouston with zero money, zero local connections and zero fear.

Coincidentally, that was the same year George Michael’s “Faith,” and Rick Astley’s “Never Gonna Give You Up” topped the charts. “Die Hard” played on the big screen and a shoe company said “Just do it” for the first time. The universe, it seemed, was using song, cinema and footwear to reinforce what these co-founders already knew – to make the impossible possible, you need to believe in yourself, roll up those neon sweatbands, and get to work.

This no-holds-barred line of thinking, undying enthusiasm for storytelling and a steadfast commitment to working harder for the client than anyone else, has helped cement DeanHouston’s legacy today.

DH+ Through the Decades

The stories of how DeanHouston evolved into a creative force are as dynamic as the fashion fads we embraced (or suffered through) along the way. Some might say we made a statement when the big hair and stone-washed jeans craze hit our office, or was it when doc martens and flannel shirts were all the rage? Well, whatever the decade, one thing has always stayed the same – our intense flare for setting B2B marketing trends. Travel through the decades to learn more about our colorful history:

DH+ Partner Comments

At DH+, we believe in true partnerships and are honored by the company we keep. We asked a few of our partners to provide a few words about our 30th anniversary, and here’s what they said.