INSPIRE Podcast: Episode 25 | Mary Beth Hudson – Embracing Industry 4.0 Technologies
In this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to […]
Taking Advantage of Targeted Advertising
For better or worse, the internet sure isn’t what it used to be. Mostly, the days of serving users with intrusive, blanket ads are less of a thing than they used to be. Today, more personalized and beneficial digital ads are the norm. Targeted advertising is powerful because internet users’ own online behavior helps determine […]
How to Get Sales Without “Selling”
A long time ago, in an office not so far away, I sold and consulted digital marketing and advertising services to local businesses. Like anyone in a similar role, I experienced hot and cold streaks. During one such successful stretch, some coworkers asked me, rather incredulously (and not always so eloquently), “how are you selling […]
Content Marketing, Digital Marketing, Inspire, Visual Marketing
INSPIRE Podcast: Episode 22 | Interactive Product Demonstrations
In this episode of DH+ INSPIRE Podcast, DeanHouston+’s Walter Bonnett, Dana Arrasmith, and Colton Stombaugh discuss Interactive Product Demonstrations (IPDs) and why they should be a part of your marketing plan. Along the way, we discuss the variety of pain points IPDs solve while providing visual examples. We also discuss just how dynamic IPDs can […]
Digital Marketing, Inspire, Marketing Automation
The Rise of Automation
You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them, […]
DeanHouston+ – One of the Region’s Largest Branding & Marketing Firms – to Relocate Global Headquarters to Covington, KY
CINCINNATI, OH – September 29, 2021– DeanHouston+, one of the regions oldest and largest integrated branding and marketing firms, announced today it will be relocating its global headquarters from Cincinnati, OH, to the nearby city of Covington, KY. The firm’s continuing growth and commitment to progressive thinking fueled the move. The new office building is […]
Content Marketing, Digital Marketing, Inspire, Visual Marketing, Web
Make Your Online Presentations & Meetings More Interactive
Let’s be honest, at one point or another, you’ve probably worn sweatpants to an online meeting or presentation (it’s okay, we’ve done it too). And while the added comfort and flexibility that those virtual meetings bring are certainly nice, it’s also easier to tune out or get distracted when you’re staring at a screen. A […]
Inspire Podcast | Episode 24 Julie Mueller – Importance of Defining Company Culture
In this episode of the DH+ INSPIRE podcast, we had the pleasure of enjoying an insightful conversation with Custom Design Benefits CEO and President Julie Mueller. Custom Design Benefits, one of the Midwest’s largest independent, full-service Third Party Administrators of self-funded health benefit plans, has long been dedicated to providing excellent cost containment solutions. Throughout […]
Is it Time to Up Your Ad Game?
Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local […]
Digital Marketing, Inspire, Visual Marketing
Video Production Made Simple – Your How-To Guide
No other form of content conveys and captures emotions and allows your audience to engage better than video. When executed properly, video puts your passions, knowledge, expertise and feelings on display in powerful, relatable ways. Recently, we explored the reasons why video is so important for your business. Now, let’s look at some basic ways […]
Inspire, Trade Show, Visual Marketing
Planning Virtual Events in a Topsy-Turvy World
Back in early 2020, everything got turned on its head. And upside down, inside-out, backwards, sideways and topsy-turvy. We all know the story. For the past year-plus, common outings like sporting events, concerts, vacations, trade shows, and most other social activities in our work and personal lives have changed. Much of it is still different […]
Digital Selling: The Glue of Modern Sales
No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few, […]