Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Content Article Image

Content Marketing, Strategic Marketing,

Pillar Pages and Topic Clusters: The Content Strategy Equivalent of Binge Watching

By now, most people are familiar with the phenomenon known as “binge watching.” For those who aren’t, binge watching refers to consuming digital video content in mass quantities via the Internet or various streaming services.

Social Media, Strategic Marketing,

‘Cincinnati Business Courier’ Taps DH+ for Super Bowl Ad Analysis

Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.

Content Marketing, Digital Marketing, Visual Marketing,

3 Recommendations to Receive Real ROI with Virtual Reality in B2B (Part One of Two)

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually guarantees a strong ROI for your VR initiative.

Knowing Your Audience

Technical Communications,

Knowing Your Audience: Which Document is the Right Document

First, let’s confront the most fundamental questions that must be considered before the process of technical-documentation creation can begin. Is this document effective? Does it communicate the information clearly and concisely?

No Crying In Baseball

Strategic Marketing,

There’s No Crying in Baseball… or Marketing

Playyyyy ballllll! Two words I’ve heard yelled across the ball field time and time again. Playing and coaching softball for over 20 years has taught me a lot about life. Like, the number of hotdogs you can eat before a game without throwing up.

WordPress is Winning

Web,

WordPress is Winning (Still)

Developers said WordPress suffered from bloat. Years of open-source additions and requirements of backward compatibility resulted in a mishmash of dead plugins and cumbersome code. Security was also typically discussed at this point.

Marketing Automation

Marketing Automation,

6 Questions to Answer If You Are Considering Marketing Automation: Part 4

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Marketing Automation

Marketing Automation,

6 Questions to Answer if You Are Considering Marketing Automation: Part 3

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Marketing Automation

Marketing Automation,

6 Questions to Answer if You Are Considering Marketing Automation: Part 2

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Marketing Automation

Marketing Automation,

6 Questions to Answer If You Are Considering Marketing Automation: Part 1

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Fake News Banner

Publicity,

The Rise of Fake News and How to Recognize It

Objectivity, balance (get both sides of the story), fact checking (confirm claims with two independent sources), truth, and accuracy are among the many things our professors hammered in to us every day. I’ve been out of the journalism business for 33 years.

DeanHouston+ Front Office

Strategic Marketing,

The Death of Client Service in Advertising Agencies

Did you ever play charades with a long-time friend and he or she got your clue from one generic gesture? Or see a couple finish each other’s sentences while speaking? That kind of connection (dare I say intimacy?) comes from a deep knowledge that is cultivated over time in a mutually dependent relationship.

DH+ Cincinnati

310 Culvert Street
Suite 300
Cincinnati, OH 45202
(513) 421-6622
cincinnati@deanhouston.com

DH+ Chicago

15255 South 94th Avenue
Suite 200
Orland Park, IL 60462
(312) 235-2049
chicago@deanhouston.com

DH+ Los Angeles

9375 Archibald Avenue
Suite 101
Rancho Cucamonga, CA 91730
(909) 870-9180
losangeles@deanhouston.com

DH+ Nashville

1108 McKennie Avenue
Suite 260
Nashville, TN 37206
(615) 229-5929
nashville@deanhouston.com