July 20, 2023
While retaining current employees remains a high priority for organizations in major industries, companies are also focusing their attention on attracting high-quality candidates who are searching for long-lasting careers. But what’s the best approach to finding these potential employees who belong within your organization’s culture and also plan to stay with your company for a…
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May 17, 2023
Have you ever wondered how your content ends up as the featured snippet of Google’s search engine results page (SERP)? Well, it’s probably not how you think. Think of featured snippets as the winner of a popularity contest among all the content across the internet. Oddly, it’s somehow as simple as it is difficult to…
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February 10, 2023
Hey Siri, write a blog about the benefits of creating video content for social media for me. While Siri and other artificial intelligence tools may not be able to complete this request, it’s no issue for the groundbreaking chatbot, ChatGPT. Unless you’ve been living in a utopian experiment for the past year, then you’ve undoubtedly…
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December 21, 2022
There’s that advertisement again. You’ve seen it countless times. It’s emotional, persuasive and memorable. It hits all the marks: demonstrates what makes the product special, how it can benefit your life and why you need it as soon as possible. So why haven’t you made the purchase yet? It’s because the advertisement is paid for…
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June 4, 2022
Content takes on many forms – text, photos, video, podcasts, advertisements, and even all the billboards you see along the highway. Social media is comprised of platforms that contain just about all these forms of content (even photos of those highway billboards), but there’s something else that businesses and brands are taking advantage of that…
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November 29, 2021
Gated content can be loosely defined as a piece of (usually) long-form content – a white paper, infographic, eBook, or another form that a business creates, but is only available to users after they provide some information such as their name and email address. The synergy makes sense in theory, wherein anyone who willfully opts…
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February 4, 2021
Truth: This isn’t the article I set out to write. My original idea was to create a written masterpiece that discusses the variety of media types that go into a successful marketing campaign. However, as I searched for numbers and facts to back up my claims, one central idea became crystal clear – Everything centers…
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November 17, 2020
You’ve most likely heard of the phrase, “Good things come to those who wait.” And when it comes to content marketing, that phrase is especially accurate. Content marketing can produce short-term results, but its true value is achieved over weeks, months, and even years. It’ll take some patience, but planning ahead is key to maximizing…
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