3D Product Renderings: The Future of the B2B World

In 2009, James Cameron released Avatar, a science-fiction adventure film developed primarily with 3D technology. The blockbuster drew audiences into the most immersive digital world ever created and captured – and redefined what the cinematic experience means for many. Today, 3D technology is similarly revolutionizing the B2B world – with 3D product renderings that are…

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Adding More Reality to Virtual with Zero Latency

There was a time when the best way to experience virtual reality was to press your eyes against a small, portable headset and use a handheld controller to navigate a crimson, wireframe landscape. While this early attempt at VR gaming had too many people seeing red, the latest offerings span far beyond a limited, stationary…

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The Value of Short-Form Video

In 1969, filmmaker Marv Newland made history when he created the short film Bambi Meets Godzilla. The little cartoon has become an all-time classic in animation, running before and after movies in theaters across the U.S. and Canada throughout the 1970s and 1980s, subsequently seeing wide distribution on home video and spawning several sequels. What…

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The Art of Visual Storytelling

Humans are storytellers. It’s in our DNA. From the earliest sketches on cave walls to the ultra-lifelike 3D digital effects of today, we’ve been using visuals to tell our tales for eons. And we always will. Art forms like writing, speaking, playing music, making videos, designing graphics, painting, drawing, and sculpting are all forms of…

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