Strategic Marketing, Technical Communications

Creative Lead Generation Strategy Increases Sales for Biopharmaceutical Technology

Challenge

Quattroflow, a manufacturer of four-piston diaphragm pumps ideally suited for the biopharmaceutical industry, needed help boosting awareness and sales for the new Q-Control – an integrated pump controller for remote operation and smart control functions. Specifically, the objective was to increase international awareness and sales for existing and new customers. DeanHouston led the way with a creative strategy.

Solution

DeanHouston created detailed campaign tactics designed to guide existing and new customers towards the main objective – a live webinar intended to build leads and increase sales. The campaign involved digital media, PPC, LinkedIn ads, multiple emails, social media posts and an exciting landing page – all revolving around engaging and informative content, including a video, blogs and whitepaper. With a clear path, the campaign was ready to launch.

Results

The initial campaign launch surpassed all projections for video and blog views, whitepaper downloads and webinar sign-ups – generating more than the intended leads and boosting sales for the Q-Control. With a focus on delivering informative content for the targeted audience, DeanHouston created a lead generation strategy that surpassed expectations, increased sales and demonstrated how the Quattroflow Q-Control should be at the heart of every biopharma operation.

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