From the Desks of DH+ Experts

You’ve probably heard of the GDPR (General Data Protection Regulation)…in fact, most big companies were so loud to announce that they were adopting the new regulations that it was impossible to avoid. But what does it mean for your business?

Throughout this blog series, we take a look at each of our first three decades, highlighting the people and organizations that have partnered with us along the way. Here is a look at Decade #2!

Throughout this blog series, we will look at each of the three decades, highlighting the people and organizations that have partnered with us along the way. Here is a look at Decade #1.

You may be thinking, “Silly millennial, stop using buzz words. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you […]

CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year. This milestone marks multiple decades of delivering strategically-based, creative marketing solutions and exceptional results to prominent clients in the industrial and technical services sectors.

It’s an indisputable fact that millions of business deals are finalized on a trade show floor each year. For this reason, trade show events remain a key aspect of any strategic marketing plan. But once your company commits to attending a trade show, how do you maximize the event in order to receive some serious ROI?

CINCINNATI, OH – April 3, 2018 – DeanHouston, Inc., a leading business-to-business integrated marketing communications firm, is proud to announce that to accommodate the growth of its California operations, it is moving its Ontario, CA, office to a larger facility located in the nearby city of Rancho Cucamonga. The new office is situated near the foothills of the San Gabriel Mountains, about 40 miles east of downtown Los Angeles, and a short distance from the Ontario International Airport. DeanHouston West, to which this office is commonly referred, began operations at the beginning of 2012.

Think a picture isn’t really worth (at least) a thousand words? Then you haven’t had the pleasure of setting up an Apple iMac computer. When designing the machine, the company’s engineers found a way to make its setup so simple and user-friendly that only a few minor visual aids are required to get the computer up and running. This not only eases strain and eliminates potential headaches for the user, it solves the language barriers that could plague a company that sells its products around the globe.

By now, most people are familiar with the phenomenon known as “binge watching.” For those who aren’t, binge watching refers to consuming digital video content in mass quantities via the Internet or various streaming services.

Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.

When executed thoughtfully, virtual reality (VR) campaigns and trade shows are a match uniquely suited for B2B marketing in the digital age. Trade shows are a great showcase for new technologies. VR is one such technology that provides an especially powerful visual medium experience that resonates with users long after they have taken off the headset. Looking for a way to connect with millennials and Generation Z? VR might be the ticket. Together, VR and trade shows are a sum greater than their parts.

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually guarantees a strong ROI for your VR initiative.