From the Desks of DH+ Experts

Back in March 2022, Google shook the marketing world with the news that Universal Analytics (UA) would be phased out and replaced by Google Analytics 4 (GA4). That’s when the DeanHouston team quickly went to work. We ensured our clients had a full year of historical reporting data by front-loading setup efforts and fine-tuning GA4 […]

COVINGTON, KY – September 19, 2023 – DeanHouston, a full-scale B2B marketing firm for technical products and services companies, celebrated the grand opening of its global headquarters in Covington, KY. City officials, including Covington Mayor Joe Meyer, welcomed the agency with a ribbon-cutting ceremony on Sept. 12 at the First District Building, 525 Scott St. […]

If organic B2B lead generation is like planting seeds and waiting for a harvest, then a paid campaign is like investing in the perfect mixture of soil, rain and sunlight to make your crops grow faster. While organic lead generation strategy offers several benefits, paid campaigns provide certain advantages to help businesses stay ahead of […]

It is with genuine enthusiasm, respect, and deep admiration that DeanHouston announces the retirement of Mary Ann Rafferty. After 26 years of loyalty and commitment to The DeanHouston Way, she has decided to embark on a new chapter in her life. Her new journey will begin in December 2023. Except for our founder Dale Dean, […]

Hey there, B2B businesses! It’s time to put on your dancing shoes and spin your way into the TikTok universe. You might be thinking, “TikTok? That’s just for dance challenges, right?” Not quite! TikTok was the superstar app of 2022, making it a hotspot for businesses across all industries. This platform could be your golden […]

COVINGTON, KY – August 22, 2023 – DeanHouston, Inc., one of the nation’s largest B2B marketing firms, announced today that it was named to the prestigious Inc. 5000 list of fastest-growing privately held companies in the United States for the sixth time. Earlier this year, the firm was also named to the Cincinnati Business Courier’s […]

No organization can be the best it can be by doing everything the same way all the time. If a business gets caught in the hamster wheel of complacency, they’ll only find themselves sitting still while everything passes them by. That’s why here at DeanHouston, we always encourage new and different perspectives and fresh ideas […]

In a world where digital screens dominate our attention and social media platforms vie for our clicks, there’s a classic yet remarkably effective form of advertising that continues to capture hearts, minds, and eyeballs: Out-of-Home (OOH) advertising. From towering billboards on bustling streets to interactive displays at transit hubs, OOH advertising thrives on its ability […]

While retaining current employees remains a high priority for organizations in major industries, companies are also focusing their attention on attracting high-quality candidates who are searching for long-lasting careers. But what’s the best approach to finding these potential employees who belong within your organization’s culture and also plan to stay with your company for a […]

Please join the entire DeanHouston team in offering sincerest thanks and best wishes to Doug Snyder, who will be retiring from DeanHouston on July 28, 2023. Doug joined DeanHouston in October 2008 as an account manager and design director. Through his dedication, professionalism, and excellence, he was able to take on additional responsibilities, moving into […]

DeanHouston, a full-scale B2B marketing firm for technical products and services companies, is proud to celebrate its 35th anniversary as an agency on July 5, 2023. This milestone marks multiple decades of delivering integrated and creative marketing solutions that drive meaningful client growth.

Ready or not, the time has finally come for Google Analytics 4 (GA4) to replace Universal Analytics. As companies and their respective marketing teams come to terms with this new change, likely rushing to make the switch and asking themselves why they waited so long, our clients at DeanHouston have rest assured, knowing we’ve been […]