From the Desks of DH+ Experts

Last year changed everything. With the onset of the ongoing COVID-19 pandemic, we all had to adjust to new ways of doing everything. This includes our business world too, where events, trade shows, outings, and in-person networking opportunities were put on hold. As we move back to a sense of normalcy, trade shows and other […]

Creating long-lasting partnerships and value are two of the roots that have helped DeanHouston+ grow over the years, so much so that we chose Enduring Value for the theme of our 2021 company retreat. But what does Enduring Value mean to us? Find out by watching the following videos from this year’s DeanHouston+ retreat, where […]

In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between […]

Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough, […]

In this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to […]

For better or worse, the internet sure isn’t what it used to be. Mostly, the days of serving users with intrusive, blanket ads are less of a thing than they used to be. Today, more personalized and beneficial digital ads are the norm. Targeted advertising is powerful because internet users’ own online behavior helps determine […]

A long time ago, in an office not so far away, I sold and consulted digital marketing and advertising services to local businesses. Like anyone in a similar role, I experienced hot and cold streaks. During one such successful stretch, some coworkers asked me, rather incredulously (and not always so eloquently), “how are you selling […]

In this episode of DH+ INSPIRE Podcast, DeanHouston+’s Walter Bonnett, Dana Arrasmith, and Colton Stombaugh discuss Interactive Product Demonstrations (IPDs) and why they should be a part of your marketing plan. Along the way, we discuss the variety of pain points IPDs solve while providing visual examples. We also discuss just how dynamic IPDs can […]

You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them, […]

CINCINNATI, OH – September 29, 2021– DeanHouston+, one of the regions oldest and largest integrated branding and marketing firms, announced today it will be relocating its global headquarters from Cincinnati, OH, to the nearby city of Covington, KY. The firm’s continuing growth and commitment to progressive thinking fueled the move. The new office building is […]

Let’s be honest, at one point or another, you’ve probably worn sweatpants to an online meeting or presentation (it’s okay, we’ve done it too). And while the added comfort and flexibility that those virtual meetings bring are certainly nice, it’s also easier to tune out or get distracted when you’re staring at a screen. A […]

In this episode of the DH+ INSPIRE podcast, we had the pleasure of enjoying an insightful conversation with Custom Design Benefits CEO and President Julie Mueller. Custom Design Benefits, one of the Midwest’s largest independent, full-service Third Party Administrators of self-funded health benefit plans, has long been dedicated to providing excellent cost containment solutions. Throughout […]