Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Closeup of analytics data

Research & Analysis

The Beauty (and Usefulness) of Data Visualization

Picture a detective in an old-timey TV show. He arrives on the scene – sporting a fedora and trench coat – and all the local police are stumped. Guided by no clues or evidence, he decides to pursue someone as a primary suspect. Why? Because he has a hunch. If you pull back to reality, […]

Up-close server connections

Web

How a Good Server Can Make A Big Difference for Your Company (Part 1)

The world runs on the internet. To grow as a company, it’s important that your customers have easy access to your website to purchase your product or service. You need a great website, which means you need a great server.

Glasses in Front of Eye Chart

Content Marketing, Digital Marketing

Clarity, Not Content, Is King

Instead of trying to appear smart to your audience, be clear with them. Clarity is important in any form of communication, whether that’s marketing, public speaking or trying to win an argument with a significant other. As a reader, it’s frustrating to feel lost in the conversation.

Mobile phone with email image

Digital Marketing, Marketing Automation

Benefits of Utilizing a Marketing Automation Service

So – you’ve been convinced that a marketing automation service will make life easier and produce better results. You’re considered marketing automation for your company and start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do?

store shelves with products

Branding, Creative Design, Packaging

How First Impressions Can (And Should) Influence The Package Design of Your Product

When it comes to Consumer Packaged Goods (CPG), first impressions can make or break your brand’s ability to form a connection. Just like a first date, you don’t want to cut short a (visual) conversation and potentially ruin a budding relationship.

Person writing on pad of paper

Strategic Marketing

How to Turn a Wish List into a Marketing Strategy

Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless, wasting money on channels and strategies that aren’t producing results and losing out on potential customers that are getting sucked up by your competitors.

Desk with layout of office items

Digital Marketing

What I Learned in My First Year as a Digital Marketing Professional

I began my adult working life on June 4th, 2018. Now it’s June 2019. Honestly, I had no idea what to expect the working world would be like. I knew it would be challenging, but I was unaware that it would be as rewarding as it has been. All the things I’m about to discuss were not necessarily first learned in the past year, but they have all come to fruition.

Illustration of computer and graphs

Research & Analysis, Strategic Marketing

Crafting a Narrative Through Statistics

We live in a world of numbers. Their impact is massive, and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing and managing a marketing strategy’s performance to maximize effectiveness and optimize return on investment (ROI).

Woman typing on computer at desk

Content Marketing, Strategic Marketing

Understanding the Value of a Long-Term Content Strategy

Content marketing is a marathon – not a sprint. In order to succeed, you need to play the long game when building out your strategy and goals. How a marketer designs and delivers content will ultimately determine how it is distributed and measured for success and further optimization. Keeping an eye on current trends is good practice, but focusing on a long-term plan will provide lasting value for your brand.

Content Marketing, Digital Marketing, Social Media

The Next B2B Marketing Gold Rush – Winning the LinkedIn Marketing Long Game

From the jump, let’s not sugar coat it. Winning big on LinkedIn – or any marketing channel, for that matter – requires a serious commitment of time and/or resources…maybe even both.

Mining prospector cabin

Content Marketing, Digital Marketing, Strategic Marketing

The Next B2B Marketing Gold Rush – Stake Proper Claim To Your LinkedIn Real Estate

There’s a good chance, if you’re here, that your company already has a company page, and it’s probably pretty good. But, if not, it’ll take a little – but not too much – work to get up and running.

Content Marketing, Digital Marketing, Social Media, Strategic Marketing

The Next B2B Marketing Goldrush – The Great LinkedIn Land Grab

I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the […]

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