Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.
Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless, wasting money on channels and strategies that aren’t producing results and losing out on potential customers that are getting sucked up by your competitors.
We live in a world of numbers. Their impact is massive, and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing and managing a marketing strategy’s performance to maximize effectiveness and optimize return on investment (ROI).
Content marketing is a marathon – not a sprint. In order to succeed, you need to play the long game when building out your strategy and goals. How a marketer designs and delivers content will ultimately determine how it is distributed and measured for success and further optimization. Keeping an eye on current trends is good practice, but focusing on a long-term plan will provide lasting value for your brand.
There’s a good chance, if you’re here, that your company already has a company page, and it’s probably pretty good. But, if not, it’ll take a little – but not too much – work to get up and running.
I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the […]
You’ve probably heard of the GDPR (General Data Protection Regulation)…in fact, most big companies were so loud to announce that they were adopting the new regulations that it was impossible to avoid. But what does it mean for your business?
You may be thinking, “Silly millennial, stop using buzz words. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you […]
By now, most people are familiar with the phenomenon known as “binge watching.” For those who aren’t, binge watching refers to consuming digital video content in mass quantities via the Internet or various streaming services.
Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.
Playyyyy ballllll! Two words I’ve heard yelled across the ball field time and time again. Playing and coaching softball for over 20 years has taught me a lot about life. Like, the number of hotdogs you can eat before a game without throwing up.
Did you ever play charades with a long-time friend and he or she got your clue from one generic gesture? Or see a couple finish each other’s sentences while speaking? That kind of connection (dare I say intimacy?) comes from a deep knowledge that is cultivated over time in a mutually dependent relationship.