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When approaching online employee advocacy, it’s crucial to establish a guide to company-related social media posting. By making this engagement as user-friendly as possible, your team is more likely to remain interested and active. #DHWay #Marketing https://www.deanhouston.com/inspire/the-value-of-employee-advocacy/

At DH+, we love to celebrate what unites us as a team – and what sets each of us apart. We spoke with our own DJ Slater to learn more about what makes him tick, and how he approaches each day as a Publicity Coordinator. Check out this Staff Spotlight now! #DHWay https://www.deanhouston.com/inspire/lightsabers-and-cake-a-day-in-the-life-of-dj-slater/

We’re happy to share that we recently welcomed another addition to the DeanHouston+ team! Sonatane Lui joins the Cincinnati office as a new marketing specialist, bringing with him incredible experience as the CEO and Founder of his own media company. #Marketing #DHWay

Feeling overcrowded in your industry? There could be an underutilized market out there waiting to be discovered. By focusing on a specific value or benefit of your business, you can access an audience who is interested in that same thing – and there’s your ocean. #DHWay #Marketing https://www.deanhouston.com/inspire/developing-your-blue-ocean-strategy/

With emotional intelligence comes self-awareness, empathy and communication. But how do you demonstrate your business’ EQ through marketing strategy? We’ve covered some simple ways to listen and engage with your audience to create content they’ll connect with. #DHWay #Marketing https://www.deanhouston.com/inspire/the-importance-of-emotional-intelligence/

We’re pleased to announce news of another recent addition to the DH+ Cincinnati office! Tyler Baker began his role as a Human Resources Specialist in January, and we can’t wait to see him continue to thrive with the team! #DHWay

“You should fish where the fish are!” We’ve all heard this saying before, yet many markets are oversaturated with companies competing for the same customers. A blue ocean strategy can reveal the niche approach and undiscovered audience that are just right for your business. #DHWay #Marketing https://www.deanhouston.com/inspire/developing-your-blue-ocean-strategy/

This January, we welcomed Johnny Hoang to the DH+ Cincinnati office. Johnny joins our team as a new Accounting Specialist with a wealth of experience in the field – and with the Queen City! Go UC Bearcats! #DHWay

Social listening, active follower engagement and self-reflection can help your brand stay relevant – and enable you to demonstrate an understanding of your audience. Read about honing your brand’s emotional intelligence on our blog! #DHWay #Marketing https://www.deanhouston.com/inspire/the-importance-of-emotional-intelligence/

At this time of year, businesses have a unique opportunity to establish a marketing strategy for each upcoming seasonal celebration. We’ve shared a few tips on how to remain present on the web and on social media during holidays on our blog! #Marketing #DHWay https://www.deanhouston.com/inspire/deck-the-halls-with-holiday-marketing/

As we usher in the New Year, we also welcome Erika Mitchem to the DH+ Chicago team! Erika takes on the role of Marketing Specialist, joining us with an incredible background as an Emmy Award-winning broadcast television professional and a passionate community advocate. #DHWay

Conducting a competitive market analysis can help you set your brand apart and even outperform competitors. But how do you undertake this daunting task? We’ve highlighted some crucial steps to this in-depth examination on our blog. #Marketing #DHWay https://www.deanhouston.com/inspire/analyzing-the-competition-to-better-your-company/