B2B Marketing to Gen Z: Everything You Need to Know
April 6, 2023
As B2B marketers, is it time we start paying attention to Gen Z? Well, with nearly 42% of Gen Zers now involved in B2B purchasing decisions, it would be crazy not to! Gen Z is quickly becoming the most influential demographic for B2B marketers to target. Often referred to as “digital natives,” they have grown…
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