Creating Buzz and Sealing the Deal: How to Generate and Capture Demand

You’ve got an outstanding product or service, right? Now, the question is, how can you create buzz and seal the deal? In B2B marketing, it’s necessary to both generate and capture demand to turn potential customers into satisfied buyers and continue growing your business. So let’s take a closer look at how you can start…

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10 Tips to Harness the Power of Account-Based Marketing for B2B Brands

In the whirlwind of B2B marketing, staying ahead of the curve is as vital as knowing the Wi-Fi password at a tech conference. Traditional tactics are like trying to impress Elon Musk with a carrier pigeon – they just won’t cut it. Enter account-based marketing (ABM), the James Bond of marketing strategies. It’s all about…

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Strategic Partnerships: How to Find New B2B Influencers

Influencers aren’t just for commercial brands. Your B2B business can also take advantage of the power of influencers, regardless of your industry and niche. However, building strategic partnerships with B2B influencers does require a different approach than B2C. After all, B2B influencing partnerships are more mutually beneficial rather than transactional. So, here are the “lucky…

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Captain Your B2B Ship to Success with Marketing Intelligence

Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before….

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Harvesting the Power of Paid Lead Generation Campaigns

If organic B2B lead generation is like planting seeds and waiting for a harvest, then a paid campaign is like investing in the perfect mixture of soil, rain and sunlight to make your crops grow faster. While organic lead generation strategy offers several benefits, paid campaigns provide certain advantages to help businesses stay ahead of…

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Marketing Your B2B Business on TikTok: What You Need to Know

Hey there, B2B businesses! It’s time to put on your dancing shoes and spin your way into the TikTok universe. You might be thinking, “TikTok? That’s just for dance challenges, right?” Not quite! TikTok was the superstar app of 2022, making it a hotspot for businesses across all industries. This platform could be your golden…

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The Power of Out-of-Home B2B Advertising

In a world where digital screens dominate our attention and social media platforms vie for our clicks, there’s a classic yet remarkably effective form of advertising that continues to capture hearts, minds, and eyeballs: Out-of-Home (OOH) advertising. From towering billboards on bustling streets to interactive displays at transit hubs, OOH advertising thrives on its ability…

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Tips for Creating Content that Attracts High-Quality Employees

While retaining current employees remains a high priority for organizations in major industries, companies are also focusing their attention on attracting high-quality candidates who are searching for long-lasting careers. But what’s the best approach to finding these potential employees who belong within your organization’s culture and also plan to stay with your company for a…

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A Conversation About Conversational Marketing

DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy…

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Feel the Power of AI-Powered Automation

Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be…

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