At DeanHouston, we don't just manufacture marketing tactics – we engineer growth.
Sure, we can analyze data, create pretty pictures and write a white paper, but our business-first approach to marketing goes much deeper than that. We are more than just order takers. We're strategic business advisers with a proven track record of successfully integrating marketing with manufacturing and sales, ensuring your commercial strategy and business objectives are met.
Though we are business-first in our approach, we are client-first at our core. We provide an exceptional experience to our clients through our Platinum+ service, and our teams are empowered to ensure our clients' personal and professional success.
In fact, our only mission is your success. Our unique marketing process is designed to foster meaningful growth for your brand – helping your business make more money and keep more of it. We don't just make promises; we deliver. Performance is expected, and we take accountability for your goals and objectives.
Whether you have an established marketing team or need a dedicated marketing expert, we're here to guide you every step of the way. We specialize in crafting clear, compelling messaging for complex technologies that resonates with even the most technical audiences: engineers, manufacturers, IT professionals and OEMs.
The DeanHouston Process
Discovery & Business Fit
We explore your company and its industries from the inside out, immersing ourselves in discovering what's special about your brand – and then we make it remarkable. We start with a comprehensive discovery phase and business fit discussion to understand your current situation, challenges and opportunities. We conduct stakeholder interviews to understand your business goals, evaluate your current marketing strategies to identify gaps, and gain valuable insight into your target audiences, buyer personas and core value propositions.
Strategy Development
It's easy to get lost in the chatter and noise of a crowded marketplace where everyone has something to say. That's why we'll collaborate with you to create marketing strategies that cut through the noise, giving your brand a platform that rises to the forefront of your audience. We won't just tell you what you want to hear; we'll tell you what you need to know to build a strategic roadmap toward growth that aligns your marketing, manufacturing and sales teams.
Implementation & Execution
Once our strategy is set, it's time to bring it to life. We dive into implementation, building the infrastructure and crafting compelling, data-driven marketing solutions that capture your brand's voice and message while resonating with your target audience. Focusing on personalization and customer intimacy, our marketing tactics foster sustainable growth by increasing brand awareness, generating leads and delivering a consistent ROI.
Measurement, Analysis & Optimization
We're passionate about driving success through data. By regularly monitoring and analyzing marketing performance, we uncover opportunities to fine-tune your strategy and campaigns. This continuous feedback loop helps us boost results and align your efforts perfectly with your ever-changing business goals.
Ongoing Strategic Alignment
Our commitment to your success doesn't end after delivering results. We stick around to ensure the long-term growth of your brand, providing a seamless experience from concept to conclusion. As a long-term partner, we provide ongoing advice to help you prioritize and evaluate new initiatives that align with your strategic goals.