How do you turn heads in a sea of steel and chrome?
By combining bold visuals with hands-on interaction. That’s what Venco Venturo, one of the country’s largest hoist and service crane providers, set out to do at Work Truck Week — the biggest commercial truck and equipment show in the country.
They didn’t just want to be there. They wanted to own their space.
That’s why they turned to DeanHouston to build a next-level product experience.
Challenge
Venco Venturo has been an industry mainstay for decades. But even legacy brands have to compete for attention — especially at a massive trade show like NTEA’s Work Truck Week, where every booth is vying for eyeballs.
With new service bodies and crane designs to debut, Venco Venturo needed a creative way to pull people in and show the value of their innovations in a way static brochures never could.
Strategy
We developed an interactive product demo (IPD) experience — a visually rich, user-friendly interface that let attendees digitally explore Venco Venturo’s equipment from every angle.
- ✅ Photo shoots of actual equipment
- ✅ Custom 3D demos with deep product context
- ✅ Landing page experience with brochures, specs and more
- ✅ QR-code-enabled business cards to drive direct booth traffic
- ✅ Google ads and social media pre-show campaigns
Every asset was designed with scalability in mind — so the same IPD could evolve into an evergreen sales tool long after the show wrapped.
Growth
The interactive demo was one of the fastest full-scale builds we’ve delivered — and it paid off big.
- 🚛 Booth visitors spent more time engaging with Venco Venturo’s offering
- 🚛 Positive feedback across the board — especially from sales reps who used the IPD live on the floor
- 🚛 The landing page continues to drive traffic post-show, with plans to expand it into a full configurator
“The IPDs gave us an edge at the show. People were drawn in, and they stayed. And now we’ve got a long-term tool for our team to keep using,” said the Venco Venturo team.
Takeaway
Trade shows are noisy. But with the right digital tools and a smart strategy, your booth can become a destination.
For Venco Venturo, a great product demo didn’t just deliver engagement — it delivered longevity. And with DeanHouston leading the charge, that momentum is just getting started.