DeanHouston began in 1988 in Cincinnati with nothing more than a vision: to help technical product and service companies tell stories as bold as the products they build. What started as a scrappy agency in a city known for its industrial grit has grown into a global industrial B2B marketing powerhouse. From right here in the Midwest, we’ve helped companies scale their reach and influence across the world.
In 2022, we crossed the river to Covington, KY — a city just minutes from downtown Cincinnati but with a creative vibe all its own. Covington’s walkable streets, thriving arts scene and entrepreneurial spirit make it a place where bold ideas come to life. It’s not only where our headquarters is located — it’s a community that fuels our creativity and growth every day. We’re proud to call it home. We #LoveTheCov.
Cincinnati’s manufacturing backbone gave DeanHouston its roots. Today, our HQ continues to anchor everything we do: brand strategy, creative campaigns, content marketing, and demand generation for some of the world’s most influential B2B companies. If you’re searching for a B2B marketing agency in Cincinnati (or Covington), this is where strategy meets execution.
The DeanHouston Cincinnati Culture
At DeanHouston Cincinnati, culture isn’t just what happens inside our walls — it’s woven into the fabric of the city we call home. Covington’s mix of creativity, community and charm shapes the way we work and play. From team traditions rooted in Cincinnati pride to spontaneous moments of inspiration along the Ohio River, our culture thrives because the spirit of this one-of-a-kind city fuels it.
Our Personality
Where ideas meet flavor. Friday brainstorms often end with the team heading into Covington’s eclectic mix of restaurants and breweries — because big ideas deserve bold flavors.
Baseball as a citywide holiday. When the Reds kick off Opening Day, our whole team joins the celebration. In Cincinnati, it’s not just a game — it’s tradition.
Riverfront inspiration. With the Ohio River just steps away, lunchtime strolls often turn into creative resets — a reminder that fresh air fuels fresh thinking.
Skyline runs. Whether it’s lunch with a client or a late-night craving, Cincinnati-style chili is always on the menu — three-way, four-way, or five-way.
Our Local Favorites
Cincinnati is where DeanHouston began and where our business-first approach to marketing was built. We’re proud to call a city known for manufacturing, innovation and hard work home. These local favorites reflect the places and experiences that fuel our team and our thinking.
Bars
The HannafordIndustrial-chic cocktails
Arnold’s Bar & GrillCincinnati’s oldest bar
Covington YardOutdoor bar with live music
Old Town TavernLocal, neighborhood bar
Activities
Kings IslandThrilling amusement rides and water park
Cincinnati ZooZoo & botanical gardens
Union TerminalArt Deco landmark housing multiple museums
Cincinnati Art MuseumWorld-class collections spanning centuries
Annual Events
Mainstrasse Mardi Gras ParadeNew Orleans–style parade, beads, music, celebration
Flying Pig MarathonIconic race weekend with citywide energy
Taste of CincinnatiLocal restaurants, live music, downtown festival
Oktoberfest ZinzinnatiAmerica’s largest Oktoberfest with German traditions
Landmarks
Fountain SquareVibrant downtown gathering place for events
Roebling Suspension BridgeIconic bridge linking Cincinnati and Covington
Findlay MarketHistoric public market with local vendors
Devou ParkPanoramic skyline views and scenic trails
Famous Recipes
Graeter’sFrench pot ice cream
SkylineOriginal Cincinnati-style chili and cheese
Glier’s GoettaTraditional German-inspired breakfast sausage
LaRosa’sBeloved local pizza with family roots
Lauren Henninger
Media Director
Years at DeanHouston: 5
“What I love about working at DeanHouston is the support. Regardless of the project, my coworkers are always willing to step in and lend a hand. Even if it’s not their area of expertise, they’re eager to learn so they can contribute and make things easier for the team.”
What I Do: Media strategy driving campaign planning, execution & insights to help brands maximize reach, impact and measurable results.
Fun Facts:
- I try to attend as many concerts each year as possible, with an emphasis on boy band concerts
- True crime podcast are my go to listen
Johnny Hoang
Accounting Manager
Years at DeanHouston: 3
What I Do: I oversee DeanHouston’s day-to-day, monthly, and annual accounting processes, while also providing easy-to-understand and reliable financial reporting. I look for ways to improve current processes to serve everyone at DeanHouston better.
“At DeanHouston, you’re encouraged to stray from the norm and take on challenges without a set playbook. If you don’t see a path forward, you’re supported in creating one.”
Fun Facts:
- I’ve been playing sand volleyball with the same team for 5 years
- A monkey once bit me in Vietnam
- I’ve been skateboarding for over 10 years
Patrick Turner
Social Media Marketing Manager
Years at DeanHouston: 2
What I Do: I run social media for DeanHouston: Strategy → content → management → paid → analyze → repeat. Build the audience, ship the content and show the results.
“I like taking brands that think social media isn’t for them and showing them they’ve been sitting on stories worth telling all along. It’s part creative, part data, and part teaching clients that social media doesn’t have to feel like a chore.”
Fun Facts:
- T-Pain once commented on my cover of one of his songs
- Dog dad to two golden retrievers: Clooney and Georgie
- I started a satirical sports blog called What the Fuss News that went semi-viral for years