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Podcasts: What Can They Do for Your Business?

Are you doing everything you can to promote your brand during this trying time? It’s imperative, now more than ever, to make sure you’re getting valuable content in front of your target audience. If you’re looking to produce some new content and reach people in a new way, DeanHouston has just the thing for you to try: podcasting.

Why a Podcast?
Fun fact: 82% of people listen to podcasts for more than 7 hours each week. That’s a lot of quality time you could be spending with current and potential consumers building a brand community.

Podcasts are a great alternative to video. They are easy to consume and allow you to reach a brand-new audience, one that might otherwise never discover your long-form content. Podcasts also help in creating a personal relationship with your audience. With a podcast, you could be spending 30 minutes or more speaking directly to your audience. No other form of content provides that opportunity.

Along with being a great platform for reaching a wide audience, a podcast is also an excellent way to drive traffic back to your website and position yourself as an authority in your industry. This is extremely important in industries (especially B2B) where podcasts are under-represented, you have the opportunity to be an early adopter.

How To Get Started?
If you’re looking to start a podcast for your business, check out these 7 Tips for Launching a Successful Podcast.

To learn more about starting a podcast and how they can help your business, please contact your DeanHouston account/marketing manager or Dale Dean at dale.dean@deanhouston.com.


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