Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.

Jacki Lutz


INSPIRE Podcast: Episode 16 | Jacki Lutz – Embracing and Inspiring Your Professional Community

In our third episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had a lively conversation on the value of tapping into your network and professional community with Jacki Lutz, a rising marketing star, and the Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS at Sensata Technologies. Along with her primary […]



3 Reasons Why the Mighty Infographic is King

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones, and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason […]

Epilepsy Alliance Ohio


Join Us at the Rock Stars for Epilepsy Annual Seize Hope Virtual Charity Gala

At DeanHouston, Epilepsy Alliance Ohio (EAO) is an organization that is near and dear to our hearts. As proud supporters of EAO, we’re asking you to join us on February 6 for the Rock Stars for Epilepsy Annual Seize Hope Virtual Charity Gala. Taking place via Zoom from 7:00-9:00 p.m. EST, the gala will directly […]

Growth Hacking


Growth Hacking: Buzzword or Strategy?

You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get […]

Package Design


Should First Impressions Influence Your Package Design?

When it comes to package design, first impressions can make or break your brand’s ability to form a connection. Just like a first date, you don’t want to cut short a (visual) conversation and potentially ruin a budding relationship. So how do designers, like those at DeanHouston, create a package design that’s strong enough to […]

HP Printing


INSPIRE Podcast: Episode 15 | Sonita Lontoh – The Power of a Growth Mindset

In our second episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we were honored and humbled to spend some time with Sonita Lontoh, Global Marketing Chief for HP’s new, disruptive Printing & Digital Manufacturing business. A recent inductee into the inaugural class of Women In Manufacturing’s (WiM) Hall of Fame, Sonita’s experience spans from leading […]

Crafting a Narrative


How to Craft a Narrative Through Statistics

We live in a world of numbers. Their impact is massive and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing, and managing a marketing strategy’s performance to […]

Holiday Marketing


Separating Fact from Fiction in Holiday Marketing

For any business, figuring out the correct way to market your products during the holiday season can be a frustrating endeavor. Should we stick to the basics or get ultra creative? Is it important to use social media? Do we need a huge budget? To help provide some answers, MailChimp has developed a comprehensive guide that […]

Women in Manufacturing


INSPIRE Podcast: Episode 14 | Allison Grealis – Women In Manufacturing, Transforming Manufacturing

In the first episode of our Women Transforming Manufacturing series, we were extremely excited to sit down with Allison Grealis, President and Founding Member of Women In Manufacturing – a 5,300+ member (and growing every day!) trade association committed to supporting, promoting, and inspiring women who have selected careers in manufacturing. The organization works with […]



3 Steps to Developing Keywords for Better SEO Results

When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance […]

Maintaining a Healthy Visual Brand


How to Create & Maintain a Healthy Visual Brand

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing […]

OPW Training


INSPIRE Podcast: Episode 13 | Lewis Bell (OPW) – Training A Market for Growth

In this episode of the DH+ INSPIRE podcast, we sit down with Lewis Bell, Director of Training, for OPW – a leading manufacturer of mission-critical fluid handling technology. Through this conversation, we discuss the power and importance of end-user and channel partner training in technical products markets. As we discuss how training helps customers not […]

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