Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Marketing Wish List

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6 Tips for Turning a Wish List into a Marketing Strategy

Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless, […]

Technical Documents

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Information Overload: Overwhelming Your Customers With Technical Documents

It’s a fact that good technical documents can be an asset to your business, especially when dealing with complex technical products. But on the flip side, overloading your customers with technical documents can be bad for business. So, are your technical communications making a good first impression with potential customers or are you just scaring […]

Social Media

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INSPIRE Podcast: Episode 22 | Carter Hostelley – Turning B2B Executives into Market Influencers

In part two of the latest episode of DH+ INSPIRE Podcast, we sit down with Carter Hostelley, the CEO of Leadtail. During this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he […]

LinkedIn

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3 Ways to Build Your Business with LinkedIn

Social media news is often centered on Facebook data collection or Instagram influencers, but some of the most important brand engagement is happening on a different, fast-growing platform. LinkedIn has become much more than a tool for job searching and recruiting. Content from thought leaders and meaningful conversations between all kinds of professionals have made […]

Event Planning

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Can’t Miss Tips for Successful Event Planning

Events are a lot of fun, but they’re also a lot of work! Whether you’re arranging a small meeting or organizing a massive 1,000+ attendee event that requires months of preparation, it’s easy to get overwhelmed once you start diving into the details. It’s a given that you’ll need to be an excellent multi-tasker with […]

Influencer Marketing

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INSPIRE Podcast: Episode 21 | Carter Hostelley – Importance of Influencer Marketing Part 1

In this episode of DH+ INSPIRE Podcast, we had the pleasure to sit down with Carter Hostelley, the CEO of Leadtail. During part 1 of this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry […]

Value Proposition

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Is There Value In Revisiting A Brand’s Value Proposition?

All companies understand the value of a well-thought-out brand value proposition and the roles and functions it serves. A lot of focused, thoughtful effort goes into creating a value proposition. An effective one will succinctly capture the most valuable and meaningful brand promise and, consequently, how best to develop the most motivating brand strategy – […]

Technical Writing

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5 Principles of Technical Communications

At the heart of manufacturing, technical documentation is the foundation for every step, every stage, and every process. What is technical documentation? In its most basic definition, it is tech-related content and form. In reality, it’s a little more complicated than that. Technical documentation can take many forms – from computer-aided design (CAD) documentation packages […]

Industry 4.0

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INSPIRE Podcast: Episode 20 | Denise Rice – The Future of Manufacturing

In the sixth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the pleasure to sit down with Denise Rice, President/Founder of Peak Performance and Director of the Tennessee Manufacturers Association. During the episode, we discuss Denise’s impressive and extensive background while chatting about her progression throughout her time in the manufacturing industry – […]

Virtual Reality

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Supercharge Your Sales With Virtual Reality

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually […]

Email Open Rates

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Top 10 Ways to Increase the Open Rates of Your Marketing Emails

Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult. However, one way to determine success is to track […]

Leadership

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INSPIRE Podcast: Episode 19 | Elizabeth Gubrud-Howe – The Importance of Strong Leadership

In the fifth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the privilege to sit down with Elizabeth Gubrud-Howe, CEO at Pacific Die Casting Corporation. During the podcast, we discuss her impressive career – including her stops at Starbucks and Dover Corporation – and chat about how her accomplishments and unique experiences have […]

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