Posts in "Inspire"

No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few, […]

We’re all consumers. Whether it’s food, clothes, vehicles, music – there’s a customer in all of us. At some point while on the path to the thing we were buying, our needs were met to whatever degree. For sellers and marketers, just knowing that your customers exist isn’t enough. The goal should be to not […]

After reading this blog’s title, if you’re thinking something like, “the needs of the many outweigh the needs of the few, or th…” Okay, I’ll stop. You have the right idea. Vulcanisms aside, the gist here is essentially that when it comes to marketing, what works for one person or business may not (and probably […]

Your brand may be defined simply as the image and impression customers have of your business. Perception, in this case, is reality. But building a brand involves much more than that. Your brand is comprised of features that identify not only who you are as a business, but what sets you apart from everyone else. […]

In this 4-part interview with Nick Grewal, Founder, CEO and President of ePropelled, a leading company in magnetic engineering innovations that dramatically improve electric motor and generator efficiency for propulsion systems in many industries, we’re kicking off our new series – Inspiring Positive Energy. Dedicated to shining a light on the powerful transformations occurring in […]

Did you ever have popular classmates who would show up one day toting the latest fad-a-ma-jig and suddenly the entire class just had to have it too? In essence, that’s a form of influencer marketing. Like other marketing buzzwords, you may have heard the term “influencer” before, and wonder what it is, how businesses and […]

Movies are a time-honored art form. TV shows have existed for decades. Netflix is a booming venture. Once upon a time MTV even showed music videos. All these options are forms of video entertainment that we love to consume. When it comes to marketing for businesses, however, video isn’t just an option; it should be […]

Nick Grewal is the CEO and President of startup ePropelled, which originated in May 2018 and designs and manufactures electric propulsion motor systems and drives – with a focus on the Electric Vehicle, Unmanned Aerial Vehicle (UAV) and Water Pump markets. Grewal is an experienced technology entrepreneur and investor in over 40 high-tech companies. DeanHouston+ […]

With millions of Americans relying on the health of their backs to put food on the table each day,  Andy Altman, Senior Producer with CNET, teamed up with HeroWear to help show how the Apex exosuit can help reduce back strain to prevent injuries. Click here to watch the CNET video. The HeroWear Apex is […]

At DeanHouston+, we’re proud to be working with companies that are helping bring an end to the COVID-19 pandemic. This includes long-time client Quattroflow, a product brand within PSG, who was recently featured in a new video (which appeared on TIME Magazine’s website) for its role in providing biopharma companies like BioNTech with the single-use […]

In the first episode of our Executive series, we had the pleasure to sit down with Dean Douglas, Partner at Cache Creek Industries. During the episode, we chat with Dean about his extensive experience in executive roles within companies like Dover Corporation while discussing the importance and impact of building a company culture. Along the […]

Pepsi or Coke? Superman or Batman? Bud Light or Miller Lite? Star Wars or Star Trek? When it comes to these questions, everyone has an opinion. But where do you stand on outbound or inbound marketing? To help you determine which strategy is best for you, you’ll need to understand the basic differences between inbound […]