If marketing plans were tool boxes, an interactive product demonstration would be the Swiss army knife inside that tool box.
Dynamic landing pages. Lead generation. Integrated E-commerce opportunities. Analytics and customer insights — all anchored by a highly visual product introduction. A strategically crafted interactive product demo — and its supporting campaign elements — intrinsically helps customers take the next step in the buyer’s journey.
Here are 6 reasons why interactive product demos need to be included in your company’s next marketing budget:
- Your product will make a great first impression
Digital interactive product demos give customers an inviting and captivating experience with your product. Absent the limitations of physical barriers, digitally created product demos enable customers to get up-close and personal with a product, and often see aspects of the equipment (such as the “guts”) that might otherwise be inaccessible. The user engagement of interactive product demos makes them fun, memorable and sticky.
- It’s Alive: Features and benefits
Seeing is believing. Interactive product demos share your product’s story in an extremely educational and compelling way. Make your product’s best features and benefits resonate and give customers a chance to “kick the tires” in this user-friendly, convenient format.
- Sales enablement and lead generation
Interactive product demos are great tools for facilitating the buyer’s journey and generating leads through a low-friction sales process. Imagine a Google ad taking a prospect to an engaging landing page that hosts the interactive product experience, which is complemented by a form to get in touch with a salesperson and/or a chatbot that automates preliminary inquiry communications. Supplemental content such as videos and case studies that are nested within the interactive product demo provide customers with additional resources that facilitate engagement and conversion.
- Ability to connect e-Commerce
Digital product demos enable marketers to drive e-Commerce sales. Picture a digital product demo that exposes a view of a consumable part and then links the viewer directly to a page to purchase that parts kit. Interactive product demos create a direct path to increased e-Commerce engagement.
- Analytics and customer insights
Digital demos are measurable and monitorable. The self-guided “discovery” that is fundamental to interactive product demos enables customers to show B2B marketers what they are interested in and what their needs are. The customer’s engagement also provides an indication of how “warm” the prospective sale is and allows the sales staff to respond accordingly.
- Create efficiencies and lower expenses
Interactive product demos can be a time-saver for the sales team. Shipping, logistics and travel expenses associated with live demos also can be reduced. What’s more, the process of creating interactive product demos isn’t labor-intensive. For example, all DeanHouston needs to create an interactive product demo are CAD files and some background information about how the product works. The end product is really slick, but the process to get there is pretty simple. And finally, marketers can get more mileage from the 3-D assets that are created for the demo by re-using and repurposing them in other marketing materials.
You can’t be perceived as better unless you are different. Interactive product demos share your product’s truth and simultaneously elevate your brand prowess. Visit our Interactive Product Demo webpage to see examples of demos created by DeanHouston+ and to contact us to begin developing your own interactive demo today.