Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Digital Marketing, Inspire, Marketing Automation, Web

Our Google Analytics 4 Journey: “Your Menu Options May Have Changed”

Back in March 2022, Google shook the marketing world with the news that Universal Analytics (UA) would be phased out and replaced by Google Analytics 4 (GA4). That’s when the DeanHouston team quickly went to work. We ensured our clients had a full year of historical reporting data by front-loading setup efforts and fine-tuning GA4 […]

Digital Marketing, Inspire

Harvesting the Power of Paid Lead Generation Campaigns

If organic B2B lead generation is like planting seeds and waiting for a harvest, then a paid campaign is like investing in the perfect mixture of soil, rain and sunlight to make your crops grow faster. While organic lead generation strategy offers several benefits, paid campaigns provide certain advantages to help businesses stay ahead of […]

Content Marketing, Digital Marketing, Inspire

Featured Snippets: Improve Your Chances of Winning Google’s Popularity Contest

Have you ever wondered how your content ends up as the featured snippet of Google’s search engine results page (SERP)? Well, it’s probably not how you think. Think of featured snippets as the winner of a popularity contest among all the content across the internet. Oddly, it’s somehow as simple as it is difficult to […]

Digital Marketing, Inspire, Marketing Automation

Feel the Power of AI-Powered Automation

Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be […]

Content Marketing, Digital Marketing, Inspire, Visual Marketing

The Future is Here: Guide to Interactive Video

If you were around anytime in the 80s, you probably remember those Choose Your Own Adventure books where every few pages, you were prompted to make a decision that would impact the plot and ending of the story. While some of you younger folks in the audience may not know the thrill of deciding a […]

Content Marketing, Digital Marketing, Inspire,

Is ChatGPT the Beginning of the End for Writers?

Hey Siri, write a blog about the benefits of creating video content for social media for me. While Siri and other artificial intelligence tools may not be able to complete this request, it’s no issue for the groundbreaking chatbot, ChatGPT. Unless you’ve been living in a utopian experiment for the past year, then you’ve undoubtedly […]

Content Marketing, Digital Marketing, Inspire, Strategic Marketing

Digital Personalization: The Key to Future Sales

Not so long ago, personalization in sales was as simple as a conversation and striking a deal with a firm handshake. But with the digital world somehow becoming more real than reality, the ways businesses personalize the sales experience has become more technical and a little more complicated. While this new way of personalization can […]

Digital Marketing, Inspire, Marketing Automation, Research & Analysis

Google Analytics 4: the What, Why & How

In today’s ever-changing digital environment, it is more important than ever for your organization to be up to date on the latest in digital analytics while also understanding how changes in user privacy settings can affect these results. Traditionally, this is where Google Analytics has shined as one of the premier platforms in terms of […]

Digital Marketing, Inspire, Web

Out With The Old & In With The New: Why Your Website Seriously Needs a Redesign

We live in a world of constant change. Marketing strategies, beauty fads and fashion trends – what may have seemed like a good idea in the past may no longer be today. Anyone remember pop-up ads, spray-on hair, or bell-bottom jeans? Website design is no different. There are so many ways a bad website can […]

Content Marketing, Digital Marketing, Inspire, Web

How To Put Your Best SEO Foot Forward

If they search it, they will come. Search Engine Optimization (SEO) may have fallen out of the marketing buzzword spotlight since its heyday, but putting your best foot forward to climb the search results ladder is still valuable marketing. Here are some common tips and misconceptions we’ve seen when it comes to boosting your SEO: […]

Content Marketing, Digital Marketing, Inspire, Marketing Automation, Strategic Marketing

The Ballad of “Always On” Marketing Campaigns

When it comes to executing a marketing campaign, there’s not always a good time to pause, or to shoo away customer acquisition at any stage. Unlike traditional, linear marketing campaigns which tend to focus on awareness, the intent of an “always on” (also known as “evergreen”) campaign is continually optimized to build engagement and retention. […]

Chatbot

Digital Marketing, Inspire, Web

Chatbots: They Aren’t Evil!

Bots. The very word may conjure up fearful images of microscopic gremlins running amok inside our devices, executing their nefarious schemes in a brazen attempt to imitate – or dominate – the digital world we live in. And that’s only the beginning. Bots learn. They adapt. If not kept in check, they could end up […]

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