Blogs

How Marketing and Advertising Work Together (But Differently) for Your Brand

November 11, 2021

In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between…

The What, Why and How of Customer Journey Mapping

November 9, 2021

Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough,…

Taking Advantage of Targeted Advertising

October 28, 2021

For better or worse, the internet sure isn’t what it used to be. Mostly, the days of serving users with intrusive, blanket ads are less of a thing than they used to be. Today, more personalized and beneficial digital ads are the norm. Targeted advertising is powerful because internet users’ own online behavior helps determine…

How to Get Sales Without “Selling”

October 22, 2021

A long time ago, in an office not so far away, I sold and consulted digital marketing and advertising services to local businesses. Like anyone in a similar role, I experienced hot and cold streaks. During one such successful stretch, some coworkers asked me, rather incredulously (and not always so eloquently), “how are you selling…

Is it Time to Up Your Ad Game?

August 18, 2021

Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local…

Video Production Made Simple – Your How-To Guide

August 18, 2021

No other form of content conveys and captures emotions and allows your audience to engage better than video. When executed properly, video puts your passions, knowledge, expertise and feelings on display in powerful, relatable ways. Recently, we explored the reasons why video is so important for your business. Now, let’s look at some basic ways…

Digital Selling: The Glue of Modern Sales

July 28, 2021

No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few,…

Tapping Into the Needs of the Customer

July 28, 2021

We’re all consumers. Whether it’s food, clothes, vehicles, music – there’s a customer in all of us. At some point while on the path to the thing we were buying, our needs were met to whatever degree. For sellers and marketers, just knowing that your customers exist isn’t enough. The goal should be to not…

What Works for Some May Not Work for All – Stop Trying to Market to Everyone

July 28, 2021

After reading this blog’s title, if you’re thinking something like, “the needs of the many outweigh the needs of the few, or th…” Okay, I’ll stop. You have the right idea. Vulcanisms aside, the gist here is essentially that when it comes to marketing, what works for one person or business may not (and probably…

The 5 Foundations of Brand Building

July 28, 2021

Your brand may be defined simply as the image and impression customers have of your business. Perception, in this case, is reality. But building a brand involves much more than that. Your brand is comprised of features that identify not only who you are as a business, but what sets you apart from everyone else….

Warming Up To Influencers – The Important Role of B2B Influencer Marketing

June 16, 2021

Did you ever have popular classmates who would show up one day toting the latest fad-a-ma-jig and suddenly the entire class just had to have it too? In essence, that’s a form of influencer marketing. Like other marketing buzzwords, you may have heard the term “influencer” before, and wonder what it is, how businesses and…

It’s No Longer An Option – The Top 5 Reasons You Should Be Creating Videos

June 16, 2021

Movies are a time-honored art form. TV shows have existed for decades. Netflix is a booming venture. Once upon a time MTV even showed music videos. All these options are forms of video entertainment that we love to consume. When it comes to marketing for businesses, however, video isn’t just an option; it should be…

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Always-On Content: How to Build Trust in the AI Age

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