September 25, 2023
Back in March 2022, Google shook the marketing world with the news that Universal Analytics (UA) would be phased out and replaced by Google Analytics 4 (GA4). That’s when the DeanHouston team quickly went to work. We ensured our clients had a full year of historical reporting data by front-loading setup efforts and fine-tuning GA4…
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June 22, 2023
Ready or not, the time has finally come for Google Analytics 4 (GA4) to replace Universal Analytics. As companies and their respective marketing teams come to terms with this new change, likely rushing to make the switch and asking themselves why they waited so long, our clients at DeanHouston have rest assured, knowing we’ve been…
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August 3, 2022
In today’s ever-changing digital environment, it is more important than ever for your organization to be up to date on the latest in digital analytics while also understanding how changes in user privacy settings can affect these results. Traditionally, this is where Google Analytics has shined as one of the premier platforms in terms of…
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