Media

The Power of Out-of-Home B2B Advertising

July 28, 2023

In a world where digital screens dominate our attention and social media platforms vie for our clicks, there’s a classic yet remarkably effective form of advertising that continues to capture hearts, minds, and eyeballs: Out-of-Home (OOH) advertising. From towering billboards on bustling streets to interactive displays at transit hubs, OOH advertising thrives on its ability…

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Right Place, Right Time: The Value of Product Placement

April 5, 2022

If you’ve watched a movie or television show at any time in the last century, you’ve almost certainly seen several examples of product placement. While some of the most prominent examples that come to mind might be scenes of characters drinking Coca-Cola with the label facing outward or driving prominently-featured Audis through exciting chase sequences,…

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