We had the privilege of sitting down with Shari Matras, Chief Growth Officer at CLR Brands. Shari’s remarkable career spans leadership roles at Quaker, Orbit Gum, and Gevalia Kaffe, where she honed her expertise as a data-driven, growth-focused marketer. This episode is a must-listen for anyone passionate about brand building.
Through our conversation, Shari reflects on the pivotal moments that shaped her career and shares how a customer-first mindset has been key to driving success in every growth initiative. From scaling some of the world’s largest CPG brands to helping startups achieve impressive growth, Shari offers powerful insights on how businesses of any size can leverage data to fuel their strategies effectively.
Whether you’re leading a small company and eager to adopt best practices from Fortune 500 giants or part of a large enterprise looking to innovate with agility, this episode is packed with invaluable advice. Here’s a glimpse of what we cover:
- The core tenants of gathering deep voice of the customer data and how any company can “right-size” their strategy – as long as they don’t discount its importance.
- The common challenges companies experience in the data collection phase and methods to break down those barriers.
- Customer insights can have a transformative effect on every aspect of a business’s operation, from marketing to research and development.
- The differences (or lack thereof) between driving a B2C and B2B growth program.