Sales and Marketing Trend Report
2026
Growth Insights for Changing Industrial, Technical & B2B Markets
We asked. Sales, marketing and C-suite professionals answered. The 2026 Sales + Marketing Report analyzes insights from real industrial B2B professionals, revealing common pain points, challenges and opportunities that you can use to understand your industry and inform better business decisions.
Download the ReportHow Are B2B Companies Leveraging Digital Tools & Data?
In the 2026 Sales + Marketing Report, you’ll get key insights into the inner workings of technical B2B companies, with an emphasis on data, AI, digital tools and commercial alignment.
The report uncovers common barriers to growth for industrial manufacturers like you, including:
- The gap between projections and performance
- Data confidence vs. data usage
- Where sales & marketing alignment breaks down
- Uneven AI adoption
You’ll also get key takeaways you can use to strengthen your approach and unlock growth.
About the Report
The 2026 Sales + Marketing Trend Report includes responses from sales, marketing and C-suite leaders across B2B markets, including OEMs and manufacturers in oil and gas, pharma, food and beverage, automotive and more.
Download the 2026 Sales + Marketing Trend ReportWho is DeanHouston?
DeanHouston is a marketing firm that specializes in helping technical product and services companies. Founded in 1988, our diverse clients serve markets that range from automotive to biopharma and from mining to K-12 foodservice. With this report, our goal is to offer value and clarity to help make your professional life a little better.