August 6, 2023
No organization can be the best it can be by doing everything the same way all the time. If a business gets caught in the hamster wheel of complacency, they’ll only find themselves sitting still while everything passes them by. That’s why here at DeanHouston, we always encourage new and different perspectives and fresh ideas…
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July 28, 2023
In a world where digital screens dominate our attention and social media platforms vie for our clicks, there’s a classic yet remarkably effective form of advertising that continues to capture hearts, minds, and eyeballs: Out-of-Home (OOH) advertising. From towering billboards on bustling streets to interactive displays at transit hubs, OOH advertising thrives on its ability…
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July 20, 2023
While retaining current employees remains a high priority for organizations in major industries, companies are also focusing their attention on attracting high-quality candidates who are searching for long-lasting careers. But what’s the best approach to finding these potential employees who belong within your organization’s culture and also plan to stay with your company for a…
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July 9, 2023
Please join the entire DeanHouston team in offering sincerest thanks and best wishes to Doug Snyder, who will be retiring from DeanHouston on July 28, 2023. Doug joined DeanHouston in October 2008 as an account manager and design director. Through his dedication, professionalism, and excellence, he was able to take on additional responsibilities, moving into…
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June 22, 2023
Ready or not, the time has finally come for Google Analytics 4 (GA4) to replace Universal Analytics. As companies and their respective marketing teams come to terms with this new change, likely rushing to make the switch and asking themselves why they waited so long, our clients at DeanHouston have rest assured, knowing we’ve been…
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June 12, 2023
“Versatility” and “multitasking” are often used synonymously, though there is one major difference. One is the ability to do many things, and the other points to doing many things at once. Both, however, are innate for Cathy Sutton, and not just because she’s accomplished so much, lived in six states and spent time performing in…
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May 27, 2023
If you’ve been scrolling through your social media feed, you’ve undoubtedly noticed something interesting: the ability to shop directly from the platform. While social media shopping (or social commerce) is not entirely new, it is considered to be in its early days. As such, there is still some debate about the future of social media…
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May 17, 2023
Have you ever wondered how your content ends up as the featured snippet of Google’s search engine results page (SERP)? Well, it’s probably not how you think. Think of featured snippets as the winner of a popularity contest among all the content across the internet. Oddly, it’s somehow as simple as it is difficult to…
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May 11, 2023
BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. Hold up, you only took your eyes off your phone for a few moments, HOW ON EARTH did you get that many notifications!? Between your group chats, your significant other sending you 20 TikToks on their lunch break, and all of your apps’ push notifications, it doesn’t…
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May 6, 2023
DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy…
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May 2, 2023
Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be…
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April 24, 2023
If you were around anytime in the 80s, you probably remember those Choose Your Own Adventure books where every few pages, you were prompted to make a decision that would impact the plot and ending of the story. While some of you younger folks in the audience may not know the thrill of deciding a…
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