Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.
Inspire, Media, Strategic Marketing, Visual Marketing
Right Place, Right Time: The Value of Product Placement
If you’ve watched a movie or television show at any time in the last century, you’ve almost certainly seen several examples of product placement. While some of the most prominent examples that come to mind might be scenes of characters drinking Coca-Cola with the label facing outward or driving prominently-featured Audis through exciting chase sequences, […]
Content Marketing, Digital Marketing, Inspire, Media
How Marketing and Advertising Work Together (But Differently) for Your Brand
In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between […]
Taking Advantage of Targeted Advertising
For better or worse, the internet sure isn’t what it used to be. Mostly, the days of serving users with intrusive, blanket ads are less of a thing than they used to be. Today, more personalized and beneficial digital ads are the norm. Targeted advertising is powerful because internet users’ own online behavior helps determine […]
Is it Time to Up Your Ad Game?
Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local […]