March 27, 2022
In another blog post, we recently discussed the value of employee advocacy and how in-house promotion is a simple and effective way to support employee retention and boost your social media reach on any platform. Motivating your employees to interact with your brand’s social media pages is also great means to help increase website traffic…
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February 16, 2022
Are your employees or coworkers active on social media? For industrial companies, this activity might not seem too relevant. However, in-house promotion is a simple and effective way to support employee retention and boost your account’s reach on any platform. This engagement can include anything from liking content on the company page to sharing a…
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January 4, 2022
The term “emotional intelligence” (EQ) from a marketing perspective might make you think of a number of things. Maybe it conjures thoughts of brands whose social posts get people consistently excited about their products. Or perhaps it brings to mind instances when a company has directly addressed a pain point that their audience cares about….
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December 4, 2021
For many retailers, December is inherently the season for targeted holiday messaging and all those unbeatable deals on consumer goods. B2C marketing, especially in retail, is a necessity. But for industrial companies with far more niche or expensive products and services, the holiday months can leave us feeling like Kevin in Home Alone. By this…
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November 14, 2021
Last year changed everything. With the onset of the ongoing COVID-19 pandemic, we all had to adjust to new ways of doing everything. This includes our business world too, where events, trade shows, outings, and in-person networking opportunities were put on hold. As we move back to a sense of normalcy, trade shows and other…
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June 16, 2021
Did you ever have popular classmates who would show up one day toting the latest fad-a-ma-jig and suddenly the entire class just had to have it too? In essence, that’s a form of influencer marketing. Like other marketing buzzwords, you may have heard the term “influencer” before, and wonder what it is, how businesses and…
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March 17, 2021
Social media news is often centered on Facebook data collection or Instagram influencers, but some of the most important brand engagement is happening on a different, fast-growing platform. LinkedIn has become much more than a tool for job searching and recruiting. Content from thought leaders and meaningful conversations between all kinds of professionals have made…
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July 30, 2020
The reality of life is that you rarely get something for nothing, especially when it comes to marketing. That’s why we’re taking a closer look at how and where to invest in paid media in a new DeanHouston webinar – Use Paid Media to Boost Your Lead Gen Campaign on Thursday, August 13 at 12:00 p.m. EDT. Join DeanHouston’s…
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June 3, 2019
From the jump, let’s not sugar coat it. Winning big on LinkedIn – or any marketing channel, for that matter – requires a serious commitment of time and/or resources…maybe even both.
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April 23, 2019
I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the…
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February 5, 2018
Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.
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