Category: Strategic Marketing | Page 2

Powering the Future: How Industrial B2B Manufacturers Can Become Essential Partners in the Data Center Boom

August 21, 2025

The world runs on data. From AI algorithms shaping tomorrow’s innovations to streaming platforms entertaining billions in real time, the demand for data storage and processing is surging at an unprecedented pace. Behind every click, swipe and transaction sits an infrastructure challenge of massive proportions: the data center. For industrial B2B suppliers – whether you…

Why Now Is the Right Time to Grow: How Bold B2B Brands Use Attack-A-Market® Thinking to Win

August 7, 2025

Are economic downturns the best time to grow your industrial B2B brand? The short answer is: Yes. Industrial B2B brands that maintain visibility and target the right opportunities often emerge stronger and gain share from slower competitors. When economic pressure rises, most companies freeze. They cut budgets, delay launches and avoid risks. That hesitation creates…

The One Big Beautiful Bill Act Passed. Here’s What That Means for Industrial B2B Manufacturers.

July 31, 2025

What Does the One Big Beautiful Bill Act Mean for B2B Brands? It’s official… the One Big Beautiful Bill Act (OBBBA*) has passed. Behind the catchy name is a piece of legislation that’s anything but superficial. This sweeping new bill is poised to inject billions of dollars into American infrastructure, advanced manufacturing, clean energy, supply…

How to Effectively Market to Engineers in the AEO Era

July 24, 2025

How do you effectively market to engineers in the answer engine optimization (AEO) era? You do it by being the most useful source of truth in a world of content overload. Engineers don’t want gimmicks. They don’t want fluff. They want tools, data and proof. And in the age of AEO, they want fast, trusted…

How Can Your Brand Prepare for a Successful AEO Era?

July 11, 2025

This is the third installment in DeanHouston’s three-part series exploring how AEO is changing the way companies market their products and services. Change often creates winners and losers. Evolving your marketing strategy to capitalize on Answer Engine Optimization positions your industrial company as an authoritative, go-to resource and attracts high-intent leads even before you get…

What’s the Relationship Between SEO and AEO During the New Age of Search?

July 9, 2025

This is the second installment in DeanHouston’s three-part series exploring how AEO is changing the way companies market their products and services. View our high-level overview of AEO or learn the tactics to increase the likelihood you’ll be featured prominently in AEO. Digital marketing often feels like a moving target. First, it was all about…

Answer Engine Optimization Is Causing a Seismic Shift in How Your Customers Search

June 30, 2025

This is the first installment in DeanHouston’s three-part series exploring how AEO is changing the way companies market their products and services. Industrial sales funnels thrive on informed decisions. For years, Search Engine Optimization (SEO) has been a primary tool for getting your audience to start their research with you. Companies climbed on top of…

10 Tips to Harness the Power of Account-Based Marketing for B2B Brands

November 13, 2023

In the whirlwind of B2B marketing, staying ahead of the curve is as vital as knowing the Wi-Fi password at a tech conference. Traditional tactics are like trying to impress Elon Musk with a carrier pigeon – they just won’t cut it. Enter account-based marketing (ABM), the James Bond of marketing strategies. It’s all about…

Captain Your B2B Ship to Success with Marketing Intelligence

October 3, 2023

Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before….

A Conversation About Conversational Marketing

May 6, 2023

DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy…

The Hype of Hyper-Local Marketing is Real

April 13, 2023

Not long ago, business owners relied on reaching their local customers by paying neighborhood kids to spread promotional flyers around the community. This old-school type of marketing may have worked well in the past (back when most people still believed the internet would only be a fad), but nowadays, there’s a better digital approach. It’s…

B2B Marketing to Gen Z: Everything You Need to Know

April 6, 2023

As B2B marketers, is it time we start paying attention to Gen Z? Well, with nearly 42% of Gen Zers now involved in B2B purchasing decisions, it would be crazy not to! Gen Z is quickly becoming the most influential demographic for B2B marketers to target. Often referred to as “digital natives,” they have grown…

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