Customer service is at the heart of every business.
A company can’t be a business without it.
While bad customer service can crumble your company down to the ground and leave you with nothing more than the painful memory of a failed business, good customer service can increase leads, boost sales and elevate your brand’s reputation.
But did you know there’s something even better than good customer service?
It’s known as world-class customer service – and it can transform your company into the number-one choice for your customers.
So here are the five principles your company should be following to become a trusted brand that customers love to do business with.
World-class customer service means prioritizing the person in front of you, not the problem at hand. Don’t just hear your client, actually listen to them. Get to know who they are as a person, where they’re been and where they want to go. Follow the platinum rule. Once you understand your customer and appreciate them as a person, then you can begin focusing on solving their problem and reaching their goal.
Sometimes emotions can get the best of us, especially when things get tense. We’re only human, after all. But providing world-class customer service means remaining professional, compassionate and calm, regardless of the situation. It’s important to remember that customers are coming to you because they need your help. They have expectations and they may not always know the best way to communicate them to you. Regardless of your feelings, it’s your responsibility to work through your customers’ concerns with patience so you can understand exactly what they need and provide it to them.
Whether it’s a phone call, text message or email, be prompt with your response. If your customers are reaching out to you, it’s because they need your attention. There will be moments when you may need some extra time to provide your customer with an answer or a solution – but don’t keep them waiting. Let them know that you’ve received their message, that it’s important to you and that you’ll get back to them as soon as possible. Communication is key to world-class customer service.
Fully understanding your customers comes with time. But at a certain point, you should be able to anticipate all of their needs. You want your customers to be impressed with your ability to read their minds and even see into the future. This means answering questions before they even have a moment to think about them and providing solutions for problems they haven’t even considered.
Perfect The Service
Providing world-class customer service means investing time and energy on continuously improving. The best way to perfect customer service is by analyzing and reflecting on customer interactions and feedback. When your customers aren’t satisfied with your service you need to understand the reason, fix it immediately and never make the same mistake again. Ultimately, if you’re not focused on providing world-class customer service, your business will never become the number one choice for customers.
At DeanHouston+, we take a personal approach with our clients, providing a positive attitude with prompt communication and proactive solutions while perfecting our service with continuous improvement. With our whatever it takes approach, we do anything and everything possible to solve our client’s problems and achieve their goals. When you’re ready to receive world-class customer service, reach out to DeanHouston+.