October 28, 2026
It’s that time of year again. Budgets are being reviewed, revenue targets are taking shape and marketing teams are beginning to map out their plans for 2027. But here’s something worth considering: Your 2027 marketing plan could already be at risk, and it has nothing to do with how much money you’re planning to spend….
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September 16, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market…
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September 16, 2026
This is the fourth and final article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens when focus, expertise and consistent execution begin to pay off — and how a company can turn a strong position…
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September 16, 2026
This is the third article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens after you’ve identified the right market — and what it takes to turn that opportunity into a focused growth strategy. Read Part…
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September 16, 2026
This is the second article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at the first — and perhaps most important — step in the methodology: identifying the right market opportunity and having the discipline to focus on…
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September 16, 2026
This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…
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June 29, 2026
Looking for the secret formula for finding the perfect marketing agency partner for your technical B2B company? There are a lot of agencies that look good on paper — but choosing your agency based on a beautiful creative portfolio, rather than deep technical and systems literacy, could be a million-dollar mistake. Here’s the good news:…
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June 15, 2026
For years, marketers measured SEO success by a simple question: “Where do we rank?” Today, that’s no longer enough. As search behavior evolves and AI-powered platforms increasingly deliver answers directly to users, manufacturers must think beyond traditional search engine optimization (SEO) and embrace answer engine optimization (AEO). The challenge isn’t simply earning rankings; it’s ensuring…
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May 15, 2026
Walk into almost any industrial manufacturing facility and you’ll hear a familiar claim: “We’re data-driven.” And in many ways, that statement isn’t wrong. Most B2B manufacturers today are surrounded by dashboards, regularly scheduled reports, active CRM systems and marketing platforms that track everything from engagement to pipeline movement. From a distance, it looks like exactly…
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August 7, 2025
Are economic downturns the best time to grow your industrial B2B brand? The short answer is: Yes. Industrial B2B brands that maintain visibility and target the right opportunities often emerge stronger and gain share from slower competitors. When economic pressure rises, most companies freeze. They cut budgets, delay launches and avoid risks. That hesitation creates…
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July 31, 2025
What Does the One Big Beautiful Bill Act Mean for B2B Brands? It’s official… the One Big Beautiful Bill Act (OBBBA*) has passed. Behind the catchy name is a piece of legislation that’s anything but superficial. This sweeping new bill is poised to inject billions of dollars into American infrastructure, advanced manufacturing, clean energy, supply…
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October 3, 2023
Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before….
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