Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.
The Beauty (and Usefulness) of Data Visualization
Picture a detective in an old-timey TV show. He arrives on the scene – sporting a fedora and trench coat – and all the local police are stumped. Guided by no clues or evidence, he decides to pursue someone as a primary suspect. Why? Because he has a hunch. If you pull back to reality, […]
Research & Analysis, Strategic Marketing
Crafting a Narrative Through Statistics
We live in a world of numbers. Their impact is massive, and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing and managing a marketing strategy’s performance to maximize effectiveness and optimize return on investment (ROI).
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Oct. 31st, 2019
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Oct. 31st, 2019
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What do a comic book character, an artist, a Jedi and a man meeting the reaper have in common? They're all in our office today! #HappyHalloween from DeanHouston Chicago. #DHWay https://t.co/RVCW59ih4j
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Oct. 17th, 2019