Posts in "Research & Analysis"

Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before. […]

Customer service is at the heart of every business. A company can’t be a business without it. While bad customer service can crumble your company down to the ground and leave you with nothing more than the painful memory of a failed business, good customer service can increase leads, boost sales and elevate your brand’s […]

In today’s ever-changing digital environment, it is more important than ever for your organization to be up to date on the latest in digital analytics while also understanding how changes in user privacy settings can affect these results. Traditionally, this is where Google Analytics has shined as one of the premier platforms in terms of […]

From personnel reviews to internal improvement campaigns, there are a lot of ways to boost your company’s performance by looking inward. But those efforts can only go so far when not paired with an external outlook. The strength of your business is built on the individual value propositions that make your brand unique, but examining […]

Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough, […]

We live in a world of numbers. Their impact is massive and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing, and managing a marketing strategy’s performance to […]

Picture a detective in an old-timey TV show. He arrives on the scene – sporting a fedora and trench coat – and all the local police are stumped. Guided by no clues or evidence, he decides to pursue someone as a primary suspect. Why? Because he has a hunch. If you pull back to reality, […]