Content Marketing, Inspire

Do Androids Dream of Creating Content?

Imagine a future where artificially intelligent robots can analyze and replicate human behavior so perfectly that the robots themselves begin to believe they are actually human. This advanced technology would eventually make humans question whether they themselves are not simply robots programmed to believe they are human. Pretty trippy, right?

This is the dystopian future Philip K. Dick envisioned in his novel Do Androids Dream of Electric Sheep?, which in turn inspired the film Blade Runner. The cranky protagonist, played by Harrison Ford, is forced to hunt down and terminate criminal robots – only to end up questioning his own humanity and falling in love with a robot.

Well, as it turns out, this 80’s cyberpunk thriller may not be too far off from reality.

What is Artificial Intelligence (or AI as We Real Humans Call It)?
Artificial intelligence (AI) is a computer system designed to perform tasks that typically require human intelligence, such as visual perception, speech recognition, and decision-making. For example, a robot programmed to win the most challenging game of chess against a human player – without even breaking a sweat (or circuit board).

AI-ContentIn the world of content creation, AI bots function a bit differently. They collect and analyze an increasing amount of data from existing content and then create new content for a personalized user experience.

Say, for instance, you need a blog post about how AI is being used to create content (I know, meta, right?) You would simply tell the AI what voice and tone, specific message, and intended audience you need the content created. The AI bots then scour all existing sources to find relevant information, analyze it, understand it, and then create the content you need.

AI tools such as Article Forge, Atomic Reach and can work together to create engaging content with quality images for blogs, emails and paids ads – all in multiple languages. Other AI tools, like OneSpot and INK, allow for optimal personalization in content creation by analyzing user behavior, improving engagement and tracking metrics.

Using all of these AI tools together allows content marketers to maintain a consistent brand, reduce costs and increase content production. Basically, the content created in one hour by a human writer can be created within minutes by AI tools that need minimal to zero human involvement.

Simple enough, right? Not exactly.

Robots Are Smart, But They Have No Hearts
There’s no question whether AI tools are helpful in creating content that can appeal to an audience. However, can artificial intelligence offer the same knowledge, experience and emotion that a human can?

Artificial IntelligenceThe answer is no. And, I promise, I’m not being biased.

Artificial intelligence is pretty new – especially in content marketing. For the time being, it seems like artificial intelligence can only help replace some tasks rather than eliminate the need for human writers. Because, at the heart of any content, whether a story, a blog, or an email, there needs to be personality, emotion, a spark that artificial intelligence simply can’t produce – at least for now.

If you have any questions or need any help creating content, reach out to us anytime!

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