Posts in "Content Marketing"

Instead of trying to appear smart to your audience, be clear with them. Clarity is important in any form of communication, whether that’s marketing, public speaking or trying to win an argument with a significant other. As a reader, it’s frustrating to feel lost in the conversation.

Content marketing is a marathon – not a sprint. In order to succeed, you need to play the long game when building out your strategy and goals. How a marketer designs and delivers content will ultimately determine how it is distributed and measured for success and further optimization. Keeping an eye on current trends is good practice, but focusing on a long-term plan will provide lasting value for your brand.

From the jump, let’s not sugar coat it. Winning big on LinkedIn – or any marketing channel, for that matter – requires a serious commitment of time and/or resources…maybe even both.

There’s a good chance, if you’re here, that your company already has a company page, and it’s probably pretty good. But, if not, it’ll take a little – but not too much – work to get up and running.

I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the […]

Content from thought leaders and meaningful conversations between all kinds of professionals have made the platform fertile ground for businesses. So, how can you take advantage?

By now, most people are familiar with the phenomenon known as “binge watching.” For those who aren’t, binge watching refers to consuming digital video content in mass quantities via the Internet or various streaming services.

When executed thoughtfully, virtual reality (VR) campaigns and trade shows are a match uniquely suited for B2B marketing in the digital age. Trade shows are a great showcase for new technologies. VR is one such technology that provides an especially powerful visual medium experience that resonates with users long after they have taken off the headset. Looking for a way to connect with millennials and Generation Z? VR might be the ticket. Together, VR and trade shows are a sum greater than their parts.

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually guarantees a strong ROI for your VR initiative.