Posts in "Content Marketing"

If they search it, they will come. Search Engine Optimization (SEO) may have fallen out of the marketing buzzword spotlight since its heyday, but putting your best foot forward to climb the search results ladder is still valuable marketing. Here are some common tips and misconceptions we’ve seen when it comes to boosting your SEO: […]

In 1969, filmmaker Marv Newland made history when he created the short film Bambi Meets Godzilla. The little cartoon has become an all-time classic in animation, running before and after movies in theaters across the U.S. and Canada throughout the 1970s and 1980s, subsequently seeing wide distribution on home video and spawning several sequels. What […]

Led Zeppelin was ahead of its time in a lot of ways. When they released their iconic concert film and soundtrack The Song Remains the Same in 1976, they probably just thought they came up with a clever, quasi-abstract title. Certainly, they had no aspirations that it might be a quasi-applicable marketing analogy one day. […]

When it comes to executing a marketing campaign, there’s not always a good time to pause, or to shoo away customer acquisition at any stage. Unlike traditional, linear marketing campaigns which tend to focus on awareness, the intent of an “always on” (also known as “evergreen”) campaign is continually optimized to build engagement and retention. […]

Humans are storytellers. It’s in our DNA. From the earliest sketches on cave walls to the ultra-lifelike 3D digital effects of today, we’ve been using visuals to tell our tales for eons. And we always will. Art forms like writing, speaking, playing music, making videos, designing graphics, painting, drawing, and sculpting are all forms of […]

Are your employees or coworkers active on social media? For industrial companies, this activity might not seem too relevant. However, in-house promotion is a simple and effective way to support employee retention and boost your account’s reach on any platform. This engagement can include anything from liking content on the company page to sharing a […]

Business and consumer values evolve all the time. Recent studies have shown that more than 60% of consumers want to buy from brands that have a real purpose. This indicates that in today’s world, people tend to support companies that are active members of their communities, maintain good ethical standards, and exhibit social responsibility. Cause […]

This past year was both challenging and exhilarating in many ways. From launching new endeavors to rekindling past practices, 2021 was a year filled with many twists and turns for all of us at DeanHouson+. But the year also featured plenty of bright spots, like our newly revamped INSPIRE podcast series. Along the way, we […]

The term “emotional intelligence” (EQ) from a marketing perspective might make you think of a number of things. Maybe it conjures thoughts of brands whose social posts get people consistently excited about their products. Or perhaps it brings to mind instances when a company has directly addressed a pain point that their audience cares about. […]

For many retailers, December is inherently the season for targeted holiday messaging and all those unbeatable deals on consumer goods. B2C marketing, especially in retail, is a necessity. But for industrial companies with far more niche or expensive products and services, the holiday months can leave us feeling like Kevin in Home Alone. By this […]

Gated content can be loosely defined as a piece of (usually) long-form content – a white paper, infographic, eBook, or another form that a business creates, but is only available to users after they provide some information such as their name and email address. The synergy makes sense in theory, wherein anyone who willfully opts […]

In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between […]