We live in a world of constant change. Marketing strategies, beauty fads and fashion trends – what may have seemed like a good idea in the past may no longer be today. Anyone remember pop-up ads, spray-on hair, or bell-bottom jeans?
Website design is no different.
There are so many ways a bad website can hurt your brand. That’s why it’s important to consistently maintain a current and effective website design. After all, it only takes half a second for a visitor to form an opinion and decide whether your website and company are credible enough for their time.
The 5 Warning Signs Your Website Needs a Redesign
1.) High Load Time
We are so busy with our lives that we value anything that will save us even a few seconds in the day. For this exact reason, users will not hesitate to leave a website if it takes too long to load. More importantly, decreasing the load time of your website can increase conversion rates, which basically means your audience is more likely to buy whatever you’re selling.
2.) Bad Design
Pixelated images, horrible color schemes, hard-to-read text – it’s all a disaster nobody wants to see. A digital nightmare, really. A website needs to be appealing and offer content that is easy to find, understand, and share. A simple navigation, high-quality media, and the perfect amount of whitespace will have your audience wanting to bookmark your website.
3.) Not Mobile-friendly
Let’s face it – most of us are so attached to our mobile devices that we may feel lonely, and even vulnerable, without them. That’s why more than half of all users prefer to view websites on their mobile devices rather than on their desktops. It’s no surprise that Google prioritizes indexing mobile sites over desktop versions, which is good news for all Americans who spend an average of six hours a day on their mobile devices.
4.) Low Search Engine Ranking
Yup, we’re talking about Search Engine Optimization (SEO). It’s absolutely necessary for your digital presence and the growth of your brand. If you’re not properly using SEO, then there’s really no reason to even have a website. It’s like publishing a book that nobody in the world is buying because, guess what, it’s not actually being sold anywhere. It just doesn’t make sense.
5.) Brand Inconsistency
It can be as simple as a new logo or as extensive as a shift in voice and messaging. If there are any changes to your brand, then your website needs to be redesigned – because a website that doesn’t accurately reflect your brand can confuse your audience, discourage engagement, and eventually damage the growth of your business.
Website Redesign: More Than Meets The Eye
Redesigning your website is more than just rearranging the layout, tossing in some SEO keywords, and switching color palettes. It’s an intricate and dynamic process that requires talent and expertise. It involves extensive research and strategizing, understanding audiences and creating engaging content – all while balancing aesthetics and functionality to improve user experience.
In the end, a website can ruin your brand and company if it’s not masterfully designed and properly maintained. Just like how pop-up ads ruined the internet, how spray-on hair ruined heads, and how bell-bottom jeans ruined fashion sense.
If you’re looking to improve your brand and redesign your website, contact us anytime!