Tag: Marketing Automation

DeanHouston Welcomes Brandon Marshall as Marketing Automation Specialist

March 16, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Brandon Marshall is joining the team as the newest Marketing Automation Specialist. Brandon will be based in the DeanHouston Chicago office. In this role, Brandon will support the development and execution of marketing automation…

Beyond Automation: Why High-Growth Industrial B2B Brands Win With Balance

November 7, 2025

How Strategy + Systems Drive Sustainable Manufacturing Marketing Success Across the industrial B2B landscape, one thing is clear: automation has become the default move. Manufacturers continue to adopt new marketing technology, AI-powered content tools, and integrated sales systems at a record pace. But with so much focus on technology, many organizations are discovering a hard…

Feel the Power of AI-Powered Automation

May 2, 2023

Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be…

Servitization: How Good Communication Turns Into Revenue

October 14, 2022

The line between product and service continues to blur by the day. That’s even true in the traditionally slow-changing world of manufacturing. The days of “all we do is make things,” is slowly changing into a mindset of capturing post-sale revenue through service offerings. Servitization in manufacturing is all the rage now, and that’s because…

The Ballad of “Always On” Marketing Campaigns

March 6, 2022

When it comes to executing a marketing campaign, there’s not always a good time to pause, or to shoo away customer acquisition at any stage. Unlike traditional, linear marketing campaigns which tend to focus on awareness, the intent of an “always on” (also known as “evergreen”) campaign is continually optimized to build engagement and retention….

The What, Why and How of Customer Journey Mapping

November 9, 2021

Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough,…

The Rise of Automation

October 5, 2021

You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them,…

Why Do I Need a Marketing Automation Service?

November 3, 2020

You’ve been convinced that a marketing automation service will make life easier and produce better results. So, you start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do? Let’s take…

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