May 2, 2023
Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be…
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October 14, 2022
The line between product and service continues to blur by the day. That’s even true in the traditionally slow-changing world of manufacturing. The days of “all we do is make things,” is slowly changing into a mindset of capturing post-sale revenue through service offerings. Servitization in manufacturing is all the rage now, and that’s because…
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March 6, 2022
When it comes to executing a marketing campaign, there’s not always a good time to pause, or to shoo away customer acquisition at any stage. Unlike traditional, linear marketing campaigns which tend to focus on awareness, the intent of an “always on” (also known as “evergreen”) campaign is continually optimized to build engagement and retention….
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November 9, 2021
Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough,…
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October 5, 2021
You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them,…
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November 3, 2020
You’ve been convinced that a marketing automation service will make life easier and produce better results. So, you start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do? Let’s take…
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