October 3, 2023
Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before….
Read More
May 6, 2023
DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy…
Read More
April 13, 2023
Not long ago, business owners relied on reaching their local customers by paying neighborhood kids to spread promotional flyers around the community. This old-school type of marketing may have worked well in the past (back when most people still believed the internet would only be a fad), but nowadays, there’s a better digital approach. It’s…
Read More
September 13, 2022
Okay, being the empathetic (see what we did there?) souls that we are, we understand that you may not have time to read through all this right now, so the short answer is: Absolutely! But here’s the longer answer (we’ll still try to execute some semblance of brevity.) Empathy is something that most people wish…
Read More
April 27, 2022
Welcome to another installment of Dear Dale! In this special section, we will post a question or two from our reading audience that our Founder, CEO and fearless leader at DeanHouston+, Dale Dean will personally answer! Here we go! Dear Dale, We manufacture a lot of products for multiple markets. What are some marketing tactics…
Read More
April 14, 2022
Sponsorships are a common partnership between two entities where both sides exchange something for each other’s benefit. It seems simple, but is it worthwhile? To find the answer to that question, we must define what sponsorships mean when it comes to marketing. When a business or organization becomes a sponsor – some common examples include…
Read More
March 17, 2022
Welcome to the first installment of our new Dear Dale column! In this special section, we will post a question or two from our reading audience that our Founder, CEO and fearless leader at DeanHouston+, Dale Dean will personally answer! So, without further ado… Dear Dale, My company produces components for the oil & gas…
Read More
January 18, 2022
Nearly 71% of the earth is made of water. That’s significant, especially when you realize that more than 80% of the ocean remains unexplored. Even with modern technology, there is so much we have not experienced. Just imagine what wonders we have yet to find under the surface! The possibilities are many – and a…
Read More
November 9, 2021
Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough,…
Read More
June 16, 2021
Movies are a time-honored art form. TV shows have existed for decades. Netflix is a booming venture. Once upon a time MTV even showed music videos. All these options are forms of video entertainment that we love to consume. When it comes to marketing for businesses, however, video isn’t just an option; it should be…
Read More
April 1, 2021
Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless,…
Read More