March 1, 2022
You just never know how certain moments in life will set you on a beloved path. In this edition of our INSPIRE Staff Spotlight Series, we recognize the incomparable Karen Razo, office manager of the DeanHouston+ Headquarters in Cincinnati. Karen found one such path at DH+. Throughout her 26 years here, she has experienced a…
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February 10, 2022
Bots. The very word may conjure up fearful images of microscopic gremlins running amok inside our devices, executing their nefarious schemes in a brazen attempt to imitate – or dominate – the digital world we live in. And that’s only the beginning. Bots learn. They adapt. If not kept in check, they could end up…
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January 24, 2022
Welcome to our INSPIRE Staff Spotlight Series, where we highlight DeanHouston+ team members to learn more about them, their work, and to pick their brains on a variety of topics. Our first featured guest is DJ Slater, the publicity coordinator at DH+. In this DH+ exclusive, we sat down with the high-motor Milwaukeean to learn…
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January 13, 2022
This past year was both challenging and exhilarating in many ways. From launching new endeavors to rekindling past practices, 2021 was a year filled with many twists and turns for all of us at DeanHouson+. But the year also featured plenty of bright spots, like our newly revamped INSPIRE podcast series. Along the way, we…
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January 4, 2022
The term “emotional intelligence” (EQ) from a marketing perspective might make you think of a number of things. Maybe it conjures thoughts of brands whose social posts get people consistently excited about their products. Or perhaps it brings to mind instances when a company has directly addressed a pain point that their audience cares about….
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December 29, 2021
In this edition of the DH+ INSPIRE Podcast, our own Colton Stombaugh is joined by fueling industry leaders Dave Lacaille and Ed Kammerer. Dave is the Senior Director of North American Sales at Dover Fueling Solutions, and Ed is the Director of Marketing and Global Product Strategy for OPW Retail Fueling. Both veterans of fueling…
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December 20, 2021
This episode of the DH+ INSPIRE podcast marks another addition in our Women Transforming Manufacturing series. In this installment, we had the pleasure of spending time with Ashley Poe Thompson, Operations Manager of Polymer Drive at BASF in Chattanooga, TN. BASF is a global corporation dedicated to creating chemistry that supports a sustainable future. In…
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December 4, 2021
For many retailers, December is inherently the season for targeted holiday messaging and all those unbeatable deals on consumer goods. B2C marketing, especially in retail, is a necessity. But for industrial companies with far more niche or expensive products and services, the holiday months can leave us feeling like Kevin in Home Alone. By this…
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November 18, 2021
From personnel reviews to internal improvement campaigns, there are a lot of ways to boost your company’s performance by looking inward. But those efforts can only go so far when not paired with an external outlook. The strength of your business is built on the individual value propositions that make your brand unique, but examining…
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November 14, 2021
Last year changed everything. With the onset of the ongoing COVID-19 pandemic, we all had to adjust to new ways of doing everything. This includes our business world too, where events, trade shows, outings, and in-person networking opportunities were put on hold. As we move back to a sense of normalcy, trade shows and other…
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November 13, 2021
Creating long-lasting partnerships and value are two of the roots that have helped DeanHouston+ grow over the years, so much so that we chose Enduring Value for the theme of our 2021 company retreat. But what does Enduring Value mean to us? Find out by watching the following videos from this year’s DeanHouston+ retreat, where…
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November 2, 2021
In this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to…
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