October 13, 2021
In this episode of DH+ INSPIRE Podcast, DeanHouston+’s Walter Bonnett, Dana Arrasmith, and Colton Stombaugh discuss Interactive Product Demonstrations (IPDs) and why they should be a part of your marketing plan. Along the way, we discuss the variety of pain points IPDs solve while providing visual examples. We also discuss just how dynamic IPDs can…
Read More
October 5, 2021
You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them,…
Read More
August 18, 2021
Let’s be honest, at one point or another, you’ve probably worn sweatpants to an online meeting or presentation (it’s okay, we’ve done it too). And while the added comfort and flexibility that those virtual meetings bring are certainly nice, it’s also easier to tune out or get distracted when you’re staring at a screen. A…
Read More
August 18, 2021
No other form of content conveys and captures emotions and allows your audience to engage better than video. When executed properly, video puts your passions, knowledge, expertise and feelings on display in powerful, relatable ways. Recently, we explored the reasons why video is so important for your business. Now, let’s look at some basic ways…
Read More
July 28, 2021
No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few,…
Read More
July 28, 2021
We’re all consumers. Whether it’s food, clothes, vehicles, music – there’s a customer in all of us. At some point while on the path to the thing we were buying, our needs were met to whatever degree. For sellers and marketers, just knowing that your customers exist isn’t enough. The goal should be to not…
Read More
June 16, 2021
Movies are a time-honored art form. TV shows have existed for decades. Netflix is a booming venture. Once upon a time MTV even showed music videos. All these options are forms of video entertainment that we love to consume. When it comes to marketing for businesses, however, video isn’t just an option; it should be…
Read More
February 18, 2021
It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually…
Read More
February 18, 2021
Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult. However, one way to determine success is to track…
Read More
January 20, 2021
“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones, and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason…
Read More
December 21, 2020
For any business, figuring out the correct way to market your products during the holiday season can be a frustrating endeavor. Should we stick to the basics or get ultra creative? Is it important to use social media? Do we need a huge budget? To help provide some answers, MailChimp has developed a comprehensive guide that…
Read More
December 1, 2020
When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance…
Read More