Posts in "Digital Marketing"

Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult. However, one way to determine success is to track […]

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones, and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason […]

For any business, figuring out the correct way to market your products during the holiday season can be a frustrating endeavor. Should we stick to the basics or get ultra creative? Is it important to use social media? Do we need a huge budget? To help provide some answers, MailChimp has developed a comprehensive guide that […]

When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance […]

You’ve been convinced that a marketing automation service will make life easier and produce better results. So, you start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do? Let’s take […]

Dynamic landing pages. Lead generation. Integrated E-commerce opportunities. Analytics and customer insights — all anchored by a highly visual product introduction. A strategically crafted interactive product demo — and its supporting campaign elements — intrinsically helps customers take the next step in the buyer’s journey.

From digital billboards to geotargeting a crowd using Snapchat, technology has drastically evolved how we market our goods and services. Technology, of course, has been a great thing for the marketing world, but it has also added complexity. It’s now more difficult than ever to not only get your customer’s attention, but keep it long […]

I began my adult working life on June 4th, 2018. Now it’s June 2019. Honestly, I had no idea what to expect the working world would be like. I knew it would be challenging, but I was unaware that it would be as rewarding as it has been. All the things I’m about to discuss were not necessarily first learned in the past year, but they have all come to fruition.

From the jump, let’s not sugar coat it. Winning big on LinkedIn – or any marketing channel, for that matter – requires a serious commitment of time and/or resources…maybe even both.

There’s a good chance, if you’re here, that your company already has a company page, and it’s probably pretty good. But, if not, it’ll take a little – but not too much – work to get up and running.

I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the […]

You’ve probably heard of the GDPR (General Data Protection Regulation)…in fact, most big companies were so loud to announce that they were adopting the new regulations that it was impossible to avoid. But what does it mean for your business?