Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.
There’s that advertisement again. You’ve seen it countless times. It’s emotional, persuasive and memorable. It hits all the marks: demonstrates what makes the product special, how it can benefit your life and why you need it as soon as possible. So why haven’t you made the purchase yet? It’s because the advertisement is paid for […]
How exactly then do you go about disseminating your sales message to the masses in the most cost-effective manner possible?
Objectivity, balance (get both sides of the story), fact checking (confirm claims with two independent sources), truth, and accuracy are among the many things our professors hammered in to us every day. I’ve been out of the journalism business for 33 years.