When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance in organic search results. One such modification is to ensure that your website content is “keyword rich.”
What are Keywords?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines. The keywords you choose to include in your content will help determine what kind of traffic you get. Therefore, you want your keywords to be relevant to what people are searching for so they have a better chance of finding your content among the results.
Improving SEO with Keywords
If you’re looking to develop better SEO results using keywords, then consider this your SEO Keyword Cheat-Sheet. Follow these three steps to improve your SEO and watch your website rise the ranks to the top of search engine results.
1.) Make a list of topics you find to be most relevant to your business
Think of the main topics or areas of your business (products and applications) that you’re trying to convey on your website. Utilizing these topics, you can start to think of phrases that match each bucket specifically, as well as the buckets that cross over. However, keywords are as much about your audience as they are about your products and applications. To create content that ranks well organically and drives visitors to your website, you need to understand the needs of those visitors, including the language they use and the type of content they need.
2.) Start developing keywords based on your known industry terminology
After you have developed the topic categories, think of the specific phrases that you most often associate with each topic when speaking about the respective subjects. Also, keep in mind that long-tail keywords — phrases composed of multiple keywords associated with a product — are an ever-increasing component of proper SEO development. If there are specific phrases that you know customers often use when describing your products, these would be a good starting point when deciding upon what to include for long-tail keywords.
3.) Think of a wide range of keywords
While utilizing your main industry keywords when developing your SEO strategy, make sure that you are expanding your range of keywords while remaining within your key topic areas. Making use of the same keywords over and over again will not help develop new results, but rather double down on the terms that your customers are already familiar with. It’s crucial to remember that even if you have the highest-ranking keyword on a specific word or phrase, it won’t do any good if no one is searching for that term! By expanding your keyword usage across the site, you greatly increase the reach of your site’s SEO capabilities and thus improving your overall search results.