What says getting in front of your audience more than getting physical? Physical mail that is. With the world on its head and many people working from home, there is no better time to utilize direct mail marketing!
Reasons Why Direct Mail Rocks
While digital marketing is all the rage, direct mail is far from dead. In fact, it’s one of the oldest forms of marketing, and it’s still effective in closing the gap between brands and customers. It’s also a good way to help your business stand out. Here’s why it works:
- It’s Interactive
Because direct mail gets physically opened by your customers, it’s essentially a form of experiential marketing and can help get more eyes on your marketing. If you include a coupon, CTA or promotional offer that requires your customer to do something with your mailer, they are more likely to keep it.
- It Has A Big Reach
Direct mail can reach a wider demographic than digital advertising if your target audience is less likely to use email and social media. When all your electronic ads will miss your target audience, direct mail is a great option.
- It’s Familiar & Consistent
Consumers have been receiving mail for decades. Some people can go for days or even weeks without checking their email, but checking the mail is part of our daily routines. Getting letters in the mail can even evoke nostalgia about the times friends or family has sent you mail. Adding a personalized touch like a handwritten note or signature can also spark a more emotional response in the recipient.
- It’s Tangible
Unlike emails, direct mail is tangible. It requires the consumer to walk to the mailbox, pick it up and decide what to do with it. Using physical mail leads to at least 42 percent of recipients to read it or scan through it.
- It Can Be Personalized
People love to be seen, and what better way to prove to them that they are seen by your business than to send a personalized piece of mail to them. It will encourage them to look into your business further and let them know that you’re making an effort to build a strong relationship with your customer base.
- It’s Creative
Because of its interactive nature, there are even more ways to get creative with direct mail and engage with your customers’ senses when compared to digital marketing.
- There’s Less Competition
Because most companies are scaling back their physical marketing efforts for digital marketing, it’s easier to get notice. People don’t expect direct mail, and they aren’t subjected to the same distractions when looking through physical mail as they are when they’re online.
To learn more about how direct mail marketing could help your business, please contact your DeanHouston account/marketing manager.