Posts in "Visual Marketing"

When executed thoughtfully, virtual reality (VR) campaigns and trade shows are a match uniquely suited for B2B marketing in the digital age. Trade shows are a great showcase for new technologies. VR is one such technology that provides an especially powerful visual medium experience that resonates with users long after they have taken off the headset. Looking for a way to connect with millennials and Generation Z? VR might be the ticket. Together, VR and trade shows are a sum greater than their parts.

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually guarantees a strong ROI for your VR initiative.

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason consumers go online is to gather information.