DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Brandon Marshall is joining the team as the newest Marketing Automation Specialist. Brandon will be based in the DeanHouston Chicago office.
In this role, Brandon will support the development and execution of marketing automation campaigns, including:
- Building and launching email and form-based programs
- Ensuring campaign tracking and integrations are functioning properly
- Helping deliver data-driven insights and support client growth
- Developing customer personas and inbound marketing principles
He will also play an important role in managing the CRM data architecture and analyzing campaign performance across key platforms, including Google Analytics, HubSpot and other marketing technology tools. By monitoring metrics and translating complex data into actionable insights, Brandon will help DeanHouston clients better connect marketing activity to measurable business outcomes.
Brandon brings more than five years of marketing experience across the nonprofit, healthcare and media sectors, with a strong background in integrated campaigns, digital storytelling and performance analytics. Most recently, he held marketing positions with the YMCA of Metro Chicago, Superior Ambulance and Albert Whitman & Company, where he contributed to integrated campaigns, digital engagement strategies and performance analytics initiatives.
A Chicago native, Brandon is a lifelong baseball fan and former college baseball player who now spends much of his free time playing both 12” and 16” softball. He’s also a dedicated Chicago White Sox fan and enjoys catching a game whenever he travels to a new city.
About DeanHouston
DeanHouston is a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies designed to intrigue, excite, invite conversation and generate demand. Established in 1988 in Cincinnati, the company is headquartered in Covington, KY, with satellite offices in Chicago, Los Angeles, Nashville, Shanghai, and a strategic partnership in Stuttgart, Germany. Its Exhibit Logistics division is located in Hamilton, OH. To learn more about DeanHouston, visit deanhouston.com.