Category: Company

DeanHouston Releases New Attack-A-Market® Business Book

September 16, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market…

Attack-A-Market: A Proven Approach to B2B Growth Strategy

September 16, 2026

This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…

Ali Barron, New Senior Marketing Manager, Joins the DeanHouston Team

September 14, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Ali Barron has joined the company as a Senior Marketing Manager. Ali brings nearly 20 years of experience in healthcare and pharmaceutical advertising, with a career built around helping clients navigate complex marketing challenges…

Melissa Durkin Joins DeanHouston as New Web Developer

September 14, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Melissa Durkin is joining DeanHouston as a Web Developer. Melissa brings more than eight years of experience creating engaging, user-friendly digital experiences, with a background that crosses front-end development, design and UX. That mix…

DeanHouston Welcomes Bridget Monaco as Marketing Specialist

September 14, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Bridget Monaco has joined the team as the newest Marketing Specialist. Bridget joins DeanHouston with experience developing and executing integrated marketing initiatives across digital, social media, email, web, print and events. Most recently, she…

Industrial Leader’s Guide to Choosing a B2B Marketing Agency

June 29, 2026

Looking for the secret formula for finding the perfect marketing agency partner for your technical B2B company? There are a lot of agencies that look good on paper — but choosing your agency based on a beautiful creative portfolio, rather than deep technical and systems literacy, could be a million-dollar mistake. Here’s the good news:…

DeanHouston Welcomes Jake Hessling as Project Coordinator

June 8, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Jake Hessling has joined the team as a new Project Coordinator. A graduate of the University of Cincinnati, Jake earned a Bachelor of Arts in Communication with a minor in Marketing and brings a…

DeanHouston Releases 2026 Sales + Marketing Trend Report

May 19, 2026

DeanHouston, a business-first marketing firm specializing in growth strategies for industrial and technical brands, today announced the release of its 2026 Sales + Marketing Trend Report, a comprehensive look at how B2B organizations are navigating an increasingly complex commercial landscape. Built on insights from sales, marketing and C-suite leaders across industrial and technical markets —…

Karolina Tarczon Joins DeanHouston as Accounting Assistant

May 11, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Karolina Tarczon has joined the company as an Accounting Assistant. Karolina brings a strong foundation in accounting along with hands-on experience in billing operations and high-volume financial environments. A recent accounting graduate from Northeastern Illinois…

DeanHouston Welcomes Evan Masters as Web Developer

March 30, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the addition of Evan Masters as a Web Developer. Evan brings more than five years of agency experience developing and maintaining high-performing websites for commercial businesses across a range of industries. With a strong focus…

DeanHouston Welcomes Brandon Marshall as Marketing Automation Specialist

March 16, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Brandon Marshall is joining the team as the newest Marketing Automation Specialist. Brandon will be based in the DeanHouston Chicago office. In this role, Brandon will support the development and execution of marketing automation…

DeanHouston Welcomes Craig Rahtz as Newest Web Developer

January 5, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Craig Rahtz is joining the team as the newest web developer. Craig brings more than two decades of experience developing digital experiences across higher education, healthcare, financial services, legal, publishing and e-commerce industries. Most…

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