Tag: Attack-A-Market

Interview with Walter Bonnett: How B2B Manufacturers Can Find and Own Their Best Markets

October 26, 2026

What separates B2B manufacturers that consistently grow from those that struggle to find their next opportunity? In this video interview, Walter Bonnett, General Manager and Executive Vice President of Strategy at DeanHouston and co-author of the business book Attack-A-Market®: Define It. Attack It. Own It.™, shares insights from decades of helping industrial manufacturers identify opportunities,…

DeanHouston Releases New Attack-A-Market® Business Book

September 16, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market…

Own It: How B2B Manufacturers Build Lasting Market Leadership

September 16, 2026

This is the fourth and final article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens when focus, expertise and consistent execution begin to pay off — and how a company can turn a strong position…

Attack It: How B2B Manufacturers Turn Market Opportunity Into Growth

September 16, 2026

This is the third article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens after you’ve identified the right market — and what it takes to turn that opportunity into a focused growth strategy. Read Part…

Define It: How B2B Manufacturers Can Identify the Right Growth Market

September 16, 2026

This is the second article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at the first — and perhaps most important — step in the methodology: identifying the right market opportunity and having the discipline to focus on…

Attack-A-Market: A Proven Approach to B2B Growth Strategy

September 16, 2026

This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…

The Fastest Path to Revenue Growth in 2026

April 23, 2026

For most industrial manufacturers, growth conversations tend to circle back to the same ideas: developing a new product line or adding a new feature to an existing product. It’s a logical idea since innovation is almost always a driver of progress. However, this approach is also expensive, time-consuming and uncertain. What often gets overlooked is…

How to Get Your Industrial Product Spec’d In When Entering a New Market

March 31, 2026

Key Takeaways: Successfully launching an industrial product into a new market often depends on influencing engineers early in the design process. When looking to have your products become part of a project specification, the most successful industrial manufacturers focus on a few core strategies: Engineers, consultants, and OEM designers often influence product selection long before…

Why Most Industrial B2B Marketing Fails

January 22, 2026

Industrial companies don’t have a marketing problem. They have a focus problem. Every year, manufacturers and technical service providers invest more in trade shows, paid media, social platforms, CRM tools and content production. Activity goes up. Dashboards get fuller. Reports look busier. Pipeline? Often flat. Sales cycles? Still long. Lead quality? Still inconsistent. Here’s the…

Why Now Is the Right Time to Grow: How Bold B2B Brands Use Attack-A-Market® Thinking to Win

August 7, 2025

Are economic downturns the best time to grow your industrial B2B brand? The short answer is: Yes. Industrial B2B brands that maintain visibility and target the right opportunities often emerge stronger and gain share from slower competitors. When economic pressure rises, most companies freeze. They cut budgets, delay launches and avoid risks. That hesitation creates…

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