What separates B2B manufacturers that consistently grow from those that struggle to find their next opportunity?
In this video interview, Walter Bonnett, General Manager and Executive Vice President of Strategy at DeanHouston and co-author of the business book Attack-A-Market®: Define It. Attack It. Own It.™, shares insights from decades of helping industrial manufacturers identify opportunities, sharpen their market focus and build strategies for sustainable growth.
Drawing on concepts from the DeanHouston Attack-A-Market program, Walter explores some of the biggest challenges facing B2B manufacturing leaders:
- What should manufacturers look for when evaluating a new growth opportunity?
- What does “Define It. Attack It. Own It.” really mean?
- How can manufacturers determine whether they’ve found the right niche market?
- What’s the biggest mistake manufacturers make after identifying an opportunity?
- What’s one important lesson learned from decades of helping B2B manufacturers grow?
Whether you’re a business leader evaluating new markets or a sales and marketing professional looking to improve your growth strategy, this conversation offers practical insights into the importance of market focus, differentiation and strategic alignment.
Learn more about the DeanHouston Attack-A-Market program at https://www.deanhouston.com/attack-a-market.